Strategist

Overview:
**Position Title**: Strategist

**Function**: Strategy

**Location**: London

**Supervisor**: Senior Strategist/Strategic Partner

In the dynamic realm of healthcare communications the role of a strategist is vital. Your strategic acumen is a compass, navigating the complexities of the landscape, identifying unique challenges and crafting solutions that resonate with diverse audiences. In this field every campaign becomes an opportunity to not just sell a product or service, but to communicate, hope, understanding and empowerment.

As a strategist you stand at the intersection of creativity and impact with the potential to inspire positive change and contribute to the greater well-being of individuals and communities. The fusion of your strategic vision and healthcare expertise will become a catalyst of transformative experiences that make a lasting impression on hearts, minds and ultimately the health of society.

**Experience**:

- Understanding of multiple strategic disciplines and strategic concepts.
- Comfortable with absorbing and gaining insights from scientific foundation of client brands.
- Passionate about the craft of building transformative strategies and positively impacting client business.
- Ability to operate across a wide array of strategy needs, new business, presentations, workshops and omnichannel engagement.
- Experience developing clients relationships to act as strategic advisor.
- Ideally experience of global, regional and local client engagements.
- Ideally experience across the brand lifecycle of launch, maintenance and LoE.
- Demonstrated ability to stay abreast of new & developing strategies, platforms and solutions that bring cutting edge approaches to the industry, client and end customers.

**The Role**:
The Strategist role is to work alongside senior team members to deliver a singular customer-centric strategic approach for clients, integrating upstream strategic thinking with downstream omnichannel activation.

As a Strategist you are at the forefront of shaping the narrative and perception of healthcare brands. Your role is pivotal in ensuring that the agency’s clients not only convey their core values effectively, but also create meaningful and positive experiences for their audiences. Strategic offerings need to be positioned in a way that takes a client from vision/positioning upstream to omnichannel activation downstream.

You will need to operate in a way that unifies and connects data and analytics, scientific fundamentals, audience insight and understanding, brand building and customer experience into one integrated strategic approach.

The role requires open, transparent partnership with cross-functional teams across the agency to inculcate seamless strategic thinking across all departments. You will align cross-functional teams with a single shared strategic vision and ensure faultless implementation through to execution.

You will partner with clients to provide strategic counsel and deliver exemplary activation plans. You will work to help clients see our value and experience a positive business impact as a result of our strategic engagement.

You will embrace the latest tools and techniques to supercharge your thinking. You will endeavour to remain abreast of the latest developments within the discipline and inspire teams with cutting edge strategic solutions and innovations.

**Responsibilities**:
**Client Counsel**:

- Partner with client business stakeholders, demonstrating understanding of and provide strategic counsel for complex marketing challenges. Provide regular (quarterly) client strategy reviews and horizon scanning for external market factors that might impact the clients’ brand. Including, for example the impact of clinical trial updates.
- .Provide strategic counsel for 2-4 key client relationships as either lead or support depending on the nature and size of client business.

**Strategic Unification**:
Conduct and analyse market research to proactively guide internal and client teams on evolving industry trends, competitive landscapes and consumer preferences in an ongoing manner.Produce powerfully insightful brand strategies which align with the client’s overall commercial objectives. Ensure integrated strategies deliver from upstream vision & positioning to omnichannel activation. Throughout drive for meaningful, seamless brand experiences across all touchpoints and communication channels.Demonstrate scientific understanding and credibility. Know the key data and how this will impact a brand’s positioning and competitive viability. Demonstrate an ability to make the science relevant and compelling for the target consumer.Ensure that there is total alignment between strategic thinking and creative output. Let go of outdated waterfall/linear ways of working and embrace dynamic cross
- functional ways of working. Remain engaged throughout the creative evolution of the brand by reviewing development of all brand assets and conduct