CRM Manager
6 days ago
**CRM Manager**
**In house consumer brand.**
**Greater Manchester**
**The Brand**:
- Iconic brand name. Current
- Multi-million turnover brand.
- Record breaking years and on track to have the best ever year
- Commitment to continued investment into the brand.
- Hugely talented Marketing team - award wining individuals. A team that are genuinely enthusiastic, driven and risk takers.
**The role**:
- Build customer journey maps for key stakeholders to understand what communication and content gaps we have currently
- Deploy & schedule CRM activity across multiple markets UK & International
- Drive higher retention including growth from AOV, Customer Value & frequency from each of the defined segments.
- Analyse and review customer contact strategies to help build frequency and overall customer value.
- Produce weekly, monthly and quarterly reports for senior leadership, with clear actionable takeaways or recommendations for growth.
- Work closely with the wider Marketing team on attribution modelling to help drive insights on optimum contact strategy.
- Collaborate cross-functionally across marketing, creative, sales, buying, and ecommerce.
**Previous experience**:
- Strong CRM career with proven success in delivering CRM/ Automation programmes and implementing effective CRM campaigns
- Experience planning and optimising end to end customer journey communication.
- Confident and experienced with journey building, complex segmentation and profiling of databases.
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