E-commerce Paid Media Executive

2 weeks ago


StokeonTrent, United Kingdom RKW Ltd Full time

**Job Title**: Paid Media Executive

**Positions**: Full Time - Hybrid working (2-3 days in office)

**Department**: eCommerce

**Reports to**: eCommerce Marketing Manager

**Location**: Sutton House, Berry Hill Rd, Stoke-on-Trent ST4 2NL

We are seeking an individual to work within the ecommerce department executing the PPC and digital requirements for the business’ branded websites. The Paid Media Executive will also oversee the Affiliate Marketing execution and need to work closely with the Marketing team to deliver the firm’s strategy plans. Reporting directly to the Head of eCommerce, you will be a data champion with the ability to turn data in to actionable insight to drive sales across the online channel.

This role is very much a hands on role, we are looking for someone who can demonstrate a clear track record of delivering cost effective sales growth across all channels. You will need to have the drive to deliver conversions and improve retention levels. Our medium term aim is to bring the PPC program fully in-house so this role will expand for the right person.

As a key role within the organisation, you will play a major part in the companies continued growth as they continue to develop new markets. This role can only expand as the business develops its branded website collection and requires someone who has a strong aptitude to build with the role.

**Responsibilities and Duties**

You will work across a number of branded websites including Tower and Carmen where day-to-day responsibilities will include:

- Managing the PPC program with our retained digital agency across an expanding portfolio of websites.
- Managing the Affiliate program including the development of the affiliate database and key relationships
- Enhancing best practice SEO technical abilities of the portfolio
- Analytics and reporting across all KPIs - Daily - Weekly, Monthly & Quarterly reporting across all KPIs

**_Skills and Desirables_**
- Managing and building out PPC campaigns across Google, either working with a PPC agency or developing the account in-house.
- Experience or exposure to managing affiliate programs
- Proficient in Microsoft Excel including formulas, lookups and data validation
- Good experience of using Google Analytics and other analytical packages
- Accuracy and attention to detail

**_Company Benefits_**
- 33 days' annual leave
- Free parking on all sites
- Complimentary drinks
- Canteen facilities which include vending machines supplying hot and cold snacks
- Staff discount on all our products
- Employee Assistant Program
- Refer a Friend Scheme
- Training and development
- Eye care allowance
- Exclusive discounts on cinema, holidays, days out, eating out and much more
- Long service incentives and rewards
- Annual bonus scheme

**Benefits**:

- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Stoke-on-Trent: reliably commute or plan to relocate before starting work (required)


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