Web Optimisation Specialist
1 week ago
**Web Optimisation Specialist**
Reports To: Digital Optimisation Lead
Team: Web Optimisation, Digital
Location: Reading
Job-Type: Permanent
Purpose of the Role:
Duties & Responsibilities:
The Web Optimisation Specialist will have the following responsibilities:
- Feed new ideas into our Digital roadmap and manage these from concept through to delivery
- Promote a culture of experimentation to ensure that website changes and new developments are tested to achieve results
- Review digital performance and remediate issues daily, working with other parts of the Digital team as required
- Implement A/B, MVT experiences across the Primark websites and channels
- Use data insights, heuristic analysis and UX analytics tools to identify customer pain points
- Present recommendations to further enhance the customer journey, always striving for new opportunities across the digital channel
- Create and coordinate test hypotheses, facilitating discovery workshops, liaising with the data and analytics teams to agree measurement plans and validate assumptions
- Create detailed insight reports whilst reviewing current site performance
- Highlight opportunities for the customer journey and make recommendations that will drive customer satisfaction, loyalty and profitability
- Build wireframes to support the development of test variants within the testing platforms
- Analyse and evaluate A/B tests, reporting on results and recommended next steps in order to maximise the benefit of our learning
- Support Digital Trading and Digital Analytics teams in reporting on website/product performance online at weekly/monthly/quarterly intervals, identifying opportunities for sales/margin growth
- Build and maintain positive relationships with a range of stakeholders across business
- Collaborate with the wider Digital team including Digital Marketing, Digital Trading, Digital Analytics and Customer Service teams to improve efficiencies, customer experience and commercial performance
- Collaborate with Product teams to align roadmaps and developer resource
Skills & Experience:
- 3+ years’ experience in a similar role
- Experienced and passionate about building great online shopping experiences
- Self-motivated, problem solver and results oriented
- Technical experience with HTML, CSS and JavaScript
- Proven working experience with web analytics products and A/B testing platforms (Google Optimise, Kibo, Dynamic Yield, Optimizely).
- Excellent planning and organisation skills, able to multi-task, plan, work efficiently to meet tight deadlines and prioritise workflow
- A great communicator along with excellent interpersonal and people skills. Someone who can contribute effectively as part of a team and can facilitate smooth interactions between themselves and senior stakeholders
- Experience extracting actionable results using a variety of tools and techniques
- Experience with data visualisation tools for web analytics data (e.g. Google Data Studio or similar). Ability to identify user top funnel and highlight critical steps to address and monitor
- Experience with multiple user tracking tools and technologies (e.g. Contentsquare, Decibel)
- Clear understanding of Agile development processes
- Track history of operating a customer-first mentality while supporting commercial objectives
- Strong commercial-eye, understanding implications of decisions which have crucial business impact
- Strong interest in the fashion industry and a passion for the Primark brand
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