Marketing Communications Officer

Pioneer Training Solutions - Job Role:
Marketing Communications Officer

Employer: Pioneer Training Solutions

Organisation Type: Business (Start-Up) - Expected commencement is within a few months with potential start date to be mutually agreed.

About: Pioneer Training is committed to supporting people through their personal transformation process. We provide transformational training programs that address key societal challenges such as addictions, mental health and financial difficulties. We are a start-up business that strive for excellence as we seek to make a difference in people’s lives. Our team is made up of committed and talented individuals who are keen to help others. We love to talk to great people and are looking to find someone who aligns with what we’re about and is a great addition to our team.

The Role

As Training Support Manager you will work with Senior Management such as the CEO, Managing Director and Operations Manager to help achieve our training, organisational and support goals. You will also oversee a support team of Training Co-Ordinators, Training Support Workers and other staff. This will include supporting staff to make personal improvement plans and recommendations for clients. Also look at potential improvements to the program and general staff management duties such as absence management. Detailed list of duties and responsibilities are detailed in Main Duties section. A primary part of the role will be to champion our company wide mantra that positive thinking can bring positive change and that people also need to be willing to receive the support we provide, so that resources are best allocated to those in need.

We are looking for someone like this:

- You love the idea of making a difference to help people
- You build relationships easily and are as happy in an office environment as you are at a public organisation event
- You have experience working in digital and love learning new skills as platforms and systems develop
- You work well on your own and as part of a team, bringing fresh ideas to the table as well as wanting to collaborate with others
- You are honest, flexible and dedicated to making a difference in people’s lives

This role will involve an exciting mix of the following responsibilities;
- Use analytical tools and strategies like goal conversion rates and A/B testing strategies to improve our conversion rate on all digital platforms
- Manage web content produced by colleagues, ensuring content is accurate, up-to-date and adheres to the tone of voice and brand guidelines
- Target specific audiences with engaging copy and designs to improve conversion rates
- Work with design colleagues to create engaging graphics and imagery for multi-channel campaigns
- Manage social media audiences, engaging with and building the audience
- Liaise with external partners to ensure that objectives/deadlines are being achieved
- Regularly review all content and digital platforms’ performance and recommend areas for improvement and growth.
- Leading on PR for the project including developing press opportunities, press releases and engaging members of the press on a regular basis
- Creating effective systems for the team to collect and share positive stories and experiences from our community members

In addition, this role will involve:

- Supporting the team in the running of events for our volunteers, VIPs and wider community
- Ensuring, where relevant to your role, that funding related outcomes and/or targets for the project are met or exceeded
- Collaborating on potential project development and implementing pilots to test for change
- Being flexible and carrying out other associated duties as may arise, develop or be assigned in line with the remit of the post

All team members are expected to:

- Nurture a culture of kindness through upholding and working towards our values and being welcoming, fun, creative, bold and trustworthy.
- Be a role model for staff and stakeholders, showing optimistic, determined and positive leadership that will support our aims and outcomes.
- Continuously monitor your area of responsibility and identify areas for improvement and organisational learning.

Essential - The Technical Stuff
- Experience working within a marketing/digital marketing position
- Great at writing impactful content and knowing audiences
- Impeccable spelling and grammar
- Excellent copywriting skills
- A confident communicator that can brief internal and external stakeholders
- An enthusiastic team player, willing to pick up and run with whatever is thrown your way
- Highly driven and focused on taking ownership of the delivery of targets
- Prioritise projects, communicate progress, and deliver on time
- Employ creativity while adhering to our style and brand guidelines
- Keenness to learn and develop new skills
- Responsive to feedback
- Adapts quickly to procedural and technical changes
- Self-motivated

Desirable Skills & Experience
- Educated to degree level o