Martech Product Owner

Join us as a Martech Product Owner at Barclays where you will primarily be responsible for defining and delivering our Marketing Technology roadmap. You will maximise this technology to fully optimise and automate customer engagement across the business lifecycle whilst driving commercial value whilst increasing customer engagement and retention. Your experience in project management, execution, data collection, strategic thinking, business understanding, time and workload management will be invaluable in this role.

To be successful as a Martech Product Owner you should have:

- Experience working with Salesforce Marketing cloud and using it to enable complex, multichannel, marketing journeys.
- Practical experience of Agile principles and frameworks (Scrum, Kanban Lean).
- Familiarity with digital marketing practices, process, and trends relevant to financial institutions like Barclays.
- Proficiency in Agile tools such as Jira and Confluence.
- Proficient in planning and managing project timelines & resource, working with stakeholders, delivery & execution teams.
- Familiarity working with APIs and integrating with legacy tools.
- Demonstrated experience across the full software development life cycle, from discovery to continuous improvement.
- Experience gathering, analysing and prioritising business requirements.
- Demonstrated ability to communicate complex martech concepts to a wide range of stakeholders of differing technical ability.

Some other highly valued skills may include:

- Experience with CDP, CRM tools.
- Experience working with analytics tools, and using data visualisation and reports for insights.
- Understanding of tools relevant to salesforce marketing cloud.
- Previous technology transformation experience.
- Previous Financial Services experience.
- Agile certification.
- Effective cross functional collaboration.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in London or Northampton.

**Purpose of the role**

To manage and develop existing and new products and/or services; and where applicable, ownership of related customer and colleague journeys, develops the product strategy, drive change through Barclays execution teams, make key decisions in the product lifecycle and own associated outcomes for customers, colleagues and the bank, achieved through appropriate service level agreements, regulatory compliance, risk management and controls.

**Accountabilities**
- Development of customer level strategies & solutions that are tailored to customers’ needs.
- Development of product propositions, and/or service strategy, define the priorities for delivering the outcomes needed to deliver the strategy and lead execution of the priorities.
- Development of different commercial and business models through a strong understanding of the financial drivers of the P&L for the relevant segment/ proposition/ journey.
- Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
- Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product / process before launch.
- Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
- Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction (including complaints), and revenue generation to assess the product's performance against set goals.

**Assistant Vice President Expectations**
- To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
- Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L - Listen and be authentic, E - Energise and inspire, A - Align across the enterprise, D - Develop others.
- OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas