Product Owner I

5 days ago


London, United Kingdom BettingJobs Full time

BettingJobs is currently seeking a Product Owner – Marketing Technology for a growing iGaming business based in their central London office. As the MarTech Product Owner, you will own and drive the development, optimisation, and delivery of the marketing technology ecosystem, including player acquisition, retention, and engagement tools.

This role would be well-suited to an experienced Product Owner with a background in Marketing Technology within the online sportsbook or casino industry

.
s:• Own and manage the MarTech product roadmap, ensuring alignment with business goals, marketing strategy, performance, and regulatory requirement
Define and manage the Bonus Engine roadmap, evolving API capabilities and reward mechanics to support campaign efficiency and player engagemen
Work closely with engineering to maintain API reliability, documentation, and deployment consistency across market
Partner with data and tech teams to establish real-time data pipelines between marketing systems and the core platform, enabling event-based personalisation and fast campaign trigger
Partner with marketing and data teams to track attribution and retention metrics and maintain data structure consistency across platform
Support the data and analytics teams in defining and implementing segmentation, audience management, and real-time personalisation strategie
Work with data teams to build predictive segmentation and reward mechanisms that inform targeting, retention, and cross-sell opportunitie
Promote a test-and-learn culture with continuous experimentation and measurable performance trackin
ts:• Experience in a Product Owner or similar role within the iGaming indus
tem• Strong understanding of online casino and sports bett
ing• Knowledge of bonuses, promotions, and other marketing to


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