MarTech Product Owner

3 days ago

London, United Kingdom BettingJobs Full time

BettingJobs is currently seeking a Product Owner – Marketing Technology for a growing iGaming business based in their central London office. As the MarTech Product Owner, you will own and drive the development, optimisation, and delivery of the marketing technology ecosystem, including player acquisition, retention, and engagement tools. This role would be well-suited to an experienced Product Owner with a background in Marketing Technology within the online sportsbook or casino industry . Responsibilitie s:• Own and manage the MarTech product roadmap, ensuring alignment with business goals, marketing strategy, performance, and regulatory requirement s.• Prioritise features, integrations, and platform enhancements to optimise campaign execution, customer journeys, and marketing RO I.• Define and manage the Bonus Engine roadmap, evolving API capabilities and reward mechanics to support campaign efficiency and player engagemen t.• Act as the key link between marketing stakeholders and technical teams, translating business needs into actionable, testable product requirement s.• Work closely with engineering to maintain API reliability, documentation, and deployment consistency across market s.• Partner with data and tech teams to establish real-time data pipelines between marketing systems and the core platform, enabling event-based personalisation and fast campaign trigger s.• Partner with marketing and data teams to track attribution and retention metrics and maintain data structure consistency across platform s.• Support the data and analytics teams in defining and implementing segmentation, audience management, and real-time personalisation strategie s.• Work with data teams to build predictive segmentation and reward mechanisms that inform targeting, retention, and cross-sell opportunitie s.• Promote a test-and-learn culture with continuous experimentation and measurable performance trackin g.• Evaluate and integrate third-party tools where they enhance automation, audience segmentation, and personalisation capabilitie s. Requiremen ts:• Experience in a Product Owner or similar role within the iGaming indus try• Excellent knowledge of the MarTech ecosys tem• Strong understanding of online casino and sports bett ing• Knowledge of bonuses, promotions, and other marketing to ols

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