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Head of Customer Growth

2 weeks ago

Gloucester, United Kingdom Henry Nicholas Associates Full time

* £65,000 - £75,000
- Hybrid working
Have a penchant for big data and statistics?
Are you intellectually curious and analytical?
Then you might be the right fit for the Head of Growth. At first, you'll be expected to lead the way in developing customer growth and insights. You'll then be able to take the reins and strategise, optimise and monetise the customer journey from their firstpurchase to a life-long partnership.
For the past 2 decades my client has been designing new ways to give customers everything they need to manage and control their online space and they've become one of the leading internet technology businesses in the UK.
So what's the job?
My client value insight. And as Head of Customer Growth, you'll be responsible for developing customer insights and growth strategies. You'll act as the go-to for all things concerning customer understanding and segmentation. Your work will be important formy client to truly get under the skin of their customer base. With such knowledge my client can grow and communicate with their customers in a way that makes them want to engage more. You'll be helping drive commercial performance and customer inventory.
You will lead the way on analysis of customer data and customer research. As Head of Customer Growth it will be down to you to develop and implement both the tools and the main strategies on customer research. As a lover of data, it will be important to demonstrateboth quantitative and qualitative research as valuable, accessible and rich business insights. Your role will ensure that optimisation is improved across the entire customer journey from their first purchase and initial set up, to product engagement, proactiveretention and upselling.
What will you be doing?
- Designing and executing impactful annual and quarterly growth plans that influence revenue metrics
- Leading, nurturing and expanding an ambitious customer growth team
- Identifying and implementing creative ideas for customer growth
- Promoting an agile, collaborative way of working cross-functionally, positively influencing members of the team in order to drive performance and improve collaboration
- Partnering with the wider organisation to research and uncover key market insights and data to better segment, target, and reach potential customers
- Working closely with Sales, Product and wider Marketing team to develop and optimise campaigns and activities
- Tracking and reporting on all activities, using data to continually optimise campaign performance
What experience do you need under your belt?
we're looking for someone who...
- Is highly analytical with a strong knowledge of data and insight
- Has deep expertise within segmentation and data, with the ability to identify and analyse trends, as well as implement solutions
- Can work across marketing to develop and engage the ideal customer profile
- Is highly collaborative, and can align with a range of stakeholders across the wider business
- Has strong organisational and project management skills, with ability to manage multiple projects in a fast-paced, high-growth environment
- Is an exceptional communicator, collaborative and influential, with the ability to deliver a message at all levels - from presenting strategy at board level to coaching our teams and influencing others, you can adapt your approach and lead with confidence
What you'll get
- £65,000 - £75,000
- 27 days annual leave + bank holidays
- Hybrid working policy
- Contributory pension scheme
- Private healthcare and Life assurance
- Employee assistance programmes
- Cycle-to-work scheme
- Free parking close to offices in a vibrant city centre location