Head of Performance Marketing

Have a background in online technology and see a future in managing successful
online sales and marketing activities? Are you a so-called “triple threat”... a creative thinker with a brain for sales and proven financial acumen? Then you might just be our next Head of Performance Marketing. While in charge of online sales, you’ll do more than just bring new customers to Fasthosts through our digital channels. You’ll play
a crucial role in helping our business to grow, and you’ll be trusted to do it YOUR
way.

We’re now planning for the next stage of growth and are currently implementing a shift from 'platform-only' provider to a full service management service. This is so we can improve our customers’ experiences and continue to be a world-class provider while differentiating ourselves in a crowded market. This role is part of a wider team being recruited to lead this shift in focus and to aggressively target new client acquisition and revenue growth.

**So what’s the job?**:
As Head of Performance Marketing, you’ll be tasked with developing, implementing and managing online sales and marketing activities - with the ultimate aim of promoting Fasthosts products and services. You’ll do that by working closely with the Marketing, Brand and Product teams to create high performing, targeted and integrated online campaigns which generate high quality traffic and boost customer acquisition.

On a day-to-day basis, you’ll be trusted with managing and optimising the spend of the
Fasthosts online marketing budget. That means analysing and reporting on campaign effectiveness, as well as constantly improving those campaigns through thorough experimentation.

Finally, you’ll be expected to manage a like-minded team of motivated online sales specialists, as well as work closely with other online sales experts across a matrix organisation.

This is a great opportunity to build something new and be responsible for helping to shape our direction of travel. Your team will also contribute by helping us further understand the changing needs of our target market, and keep the service/support/product teams up to date with the latest requests and market challenges.

**What will you be doing?****:

- Overseeing the development and success of online marketing campaigns across all our channels in order to achieve net customer growth and customer lifetime value targets
- Search engine advertising - managing the creation and success of all paid search activities, working closely with the Campaign team to implement and maximise the success of integrated campaigns
- Ensuring we achieve high search engine rankings, in line with our brand strategy
- Search engine optimisation - taking overall responsibility for the generation of traffic from organic search
- Conversion rate optimisation - making sure all traffic converts well and that our CVRs are constantly improving
- Working with the website team to optimise and manage cross selling and upselling
- Working with the website team to create high performing/converting website pages and customer journeys
- Using online marketing skills and experience to contribute to the development of go to market plans for product launches
- Regularly analysing and reviewing sales performance to understand traffic, leads, conversion rate and sales performance - always looking to implement performance improvement measures and best practices

**What experience do you need under your belt?**:

- Experience working in an online technology based environment (essential)
- Experience working in collaboration with a diverse range of business functions and customers to drive change and achieve delivery
- Experience in selling hosted products through multiple channels
- Experience working in data analysis, modelling and excel
- A track record of successful marketing initiatives

**In terms of skills though...**
***:

- Possesses a deep understanding of marketing fundamentals
- Has strong written and verbal communication skills with the confidence to represent the UK business to all levels of the organisation
- Is skilled in data analysis, modelling and excel
- Has exceptional attention to detail
- Has an understanding of online marketing (essential)

**You should also be...**:
**A great communicator**
In a variety of formats - someone who is always open,
honest and direct.
**Committed to excellence**
Driven to excel at all times and deliver on promises
to an excellent quality.
**Obsessed about customers**
Always striving to meet or exceed their expectations.
**Dynamic**
An action taker who moves forward quickly and
inspires teams to move quickly with you.
**Creative**
With an ability to come up with innovative new
approaches and create an environment in which
learning and improvement is always encouraged.
**Results orientated**
Showing a strong desire to achieve business goals as
well as inspire and motivate others to do so too.
**Commercially sound**
With a strong understanding of the busine