Marketing Executive

**Overview**

This role will contribute directly to the business goals and offer the right person the chance to develop their marketing skills, working in a small team - with a big impact.

**About Nomad Digital**

Nomad Digital is the world's leading provider of passenger and fleet connectivity solutions to the railway industry. Founded in 2002, and headquartered in the UK, currently serving more than 80+ global customers - in more than 40 countries - Nomad designs, builds, deploys and manages passenger Wi-Fi and on-board passenger infotainment systems. Nomad also provides remote online condition-based monitoring and maintenance solutions for optimising fleet management, operational performance and improving fuel economy.

When you join Nomad Digital, you will join a forward thinking, fast-growing, fun environment with access to some of the very latest technology in its field. You will work with experts who innovate collaboratively, creating an environment of team work and trustworthiness

**Essential Duties and Responsibilities**

**Marketing Operations**:
In consultation with the Marketing Manager, support the Nomad Digital Marketing Strategy including the 5 key pillars of:

- **Strategy** - Work with the business and support the Marketing Manager to deliver content in line with Nomad’s Marketing Strategy.
- **Product Marketing** - Working with the business to ensure timetable of Product content is delivered.
- **Communications** - Responsible for scheduling, writing and developing external & internal communications.
- **Brand** - Adherence to, promotion of and development ongoing.
- **Events -** Delivering internally and externally as per Global Events Calendar and appropriate to the business.

**Product Marketing**:
Support the Product Marketing Strategy, working with Product Managers Globally.

Work with the business, specifically the Product Team, to create appropriate, user-friendly collateral and keep this updated and accessible.

Work with Product Managers to ensure internal Product Toolkits are up to date - presentations, solutions sheets etc.

**Communications**:

- Responsible for developing external communications, that complement the content and product marketing initiatives including:
Ø Blogs/Articles.

Ø Press Releases.

Ø Web pages/Newsletters.

Ø Video/Podcasts - write scripts, prepare, and record content for publication.

Ø Customer and Partner Presentations.

Ø Social Media - Schedule and post approved content on social media channels, ensuring communication to the correct target audiences - taking ownership of channels.
- Work with key external Media Partners to maintain consistent communication across their external platforms.
- Create and drive regular internal marketing and communication initiatives to support employee engagement, including;
Ø Staff Newsletter - compile content for, and distribute bi-monthly

Ø Internal presentation planning with key stakeholders

Ø Yammer internal communications channel
- Collaborative working with Alstom Marketing and Communications team to ensure communication channels are open at all times.

**Brand**
- ‘Brand Ambassador’ for the business ensuring correct buy-in is maintained from all relevant areas of the business.
- Ensuring our Brand has relevance and is committed to innovation and expertise to match our market competitive nature.
- Support all employer brand and culture activities - ensuring full company involvement, working specifically with the Exco, QHSE & HR team, focusing on values, engagement & Corporate Social Responsibility (CSR).
- Procure and create images/graphics/adverts to support marketing materials and campaigns, both directly from in-house resources (software solutions/graphic design tools) and external content agencies.
- Create external and internal marketing collateral, flyers, brochures, banners etc. using in-house software - as well as adapting to working with agencies when required.
- Responsible for the branding of company presentations, policies, documents etc. Working with key stakeholders in the business such as HR, QHSE, Bid Management, Product and Sales.
- Monitor the content, and the look and the feel of the Nomad Digital website, refreshing on a regular basis.

**Events**
- Organise and deliver key events including travel and accommodation, collateral, exhibition stands etc as per Global Events Calendar.
- Attend some events to assist with stand set-up, marketing presence and messaging.
- Support the Sales team in collecting and collating contacts and potential opportunities from events, ensuring Nomad processes (E&C/GDPR compliant).
- Support the planning and promotion of internal events.

**General**
- Work collaboratively across the business to enhance Marketing activities and reach.
- Work with relevant colleagues to ensure that the department’s work meets all organisational and legal frameworks; including but not exhaustively health and safety, safeguarding policies, GDPR, licensing and equ