Pr Account Manager/ Healthcare

Central employment are happy to be working with a successful Healthcare marketing communications company based in Newcastle but with an international reach. They are currently looking to recruit a talented PR Account Manager.

**Purpose of PR Account Manager**:
The PR Account Manager must be a strategic thinker with planning, creative thinking and writing skills, as well as a proven ability to manage client accounts.

**Key Responsibilities**:

- Knowledge of the media - have a clear understanding of the constantly changing needs of the media, key publications, their journalists, readership details and lead times.
- Media liaison - continue to build new media contacts and sustain existing ones.
- Proposal writing - develop well written, creative new business proposals.
- Pitch involvement -present in new business pitches, using a convincing and professional style.
- Market research - use company facilities to extract and assimilate information for new business pitches/proposals.
- Organic growth - on selling programmes and ideas to existing clients.
- Time management - prioritise workload to ensure deadlines and objectives set by the Account Director are met for each client, within the time allocated and reporting to team members on progress.
- Timesheet Completion - daily completion of time spent on each client to ensure 100% accuracy.
- Working to activity plans - attend status meetings to ensure understanding of client objectives and deadlines. Plan own work and meet all commitments against activity plans.
- Project management - volunteer to manage new projects in a timely and organised fashion and ensuring the process is completed from start to finish.
- Client management - develop productive relationships with day to day client contacts.
- Relationship development - be proactive at maintaining strong relationships with all client contacts
- Client market knowledge - build up and maintain a good knowledge of current developments and trends affecting the clients’ industries and markets.
- Reporting on results - to the Account Director, the Account Manager takes an active role in the financial management of client business, ensuring teams’ timesheets are accurate and produced on time for client invoicing.
- Briefs - been able to write well structured, well thought through strategic briefs, for the design, digital and content teams.
- Marketing materials
- have clear understanding of the processes involved in developing marketing materials including referencing, the design process and copy writing checking.
- Writing - being able to write/edit, persuasive copy, including proposals, case studies, press releases, backgrounders, features, proposals, blogs, website copy and dynamic news content, slide booklets and meeting invitations - and helping others to do thesame.
- Knowledge of social media and on-line marketing - have an excellent understanding of the available platforms and how best they can be used to achieve project objectives, effectively manage campaigns.
- Presentation skills - develop excellent presentation skills, with a confident and convincing style that exudes credibility.

**Desirable Experience**:

- Pharmaceutical market understanding - maintain a high understanding of client’s business, new developments in the market/industry sector and use them to the client’s advantage.
- Medical knowledge - have a keen interest and grasp of medicine and develop knowledge by reading key journals and monitoring medical articles, remain keen to share information as well as learn from other team members.
- Knowledge of Regulatory Code - have a good understanding of the ABPI/PAGB Code to ensure compliance.