Pr Account Manager

5 days ago

Eastbourne, United Kingdom Page Personnel Finance Full time

Our client is looking for a driven and ambitious PR Account Manager with a passion for PR and copywriting to join their PR and Marketing team. In this role you will head up one of their key accounts whilst co-managing other clients with your fellow AccountManagers, reporting directly to our Account Director.

**Client Details**

Our client is an Marketing Agency based in Eastbourne who are looking for a PR Account Manager to join their growing team

**Description**

The responsibilities of a PR Account Manager will be;
- Heading up key accounts, delivering high quality PR and marketing strategy and implementation of agreed activities
- Co-managing other client accounts, selecting the best combination of marketing channels to achieve their desired goals
- Writing to a high standard a variety of content including press releases, case studies, interviews, technical features, thought-leadership articles, blogs, newsletters, award entries
- Identifying newsworthy opportunities for clients, pitching stories to trade, regional and national journalists, responding with appropriate follow up and monitoring media coverage
- Preparing editorial calendars for clients to help plan and coordinate feature opportunities
- Building advertising plans and steering creative - researching media publications/websites, requesting rates, managing budgets, handling bookings, briefing and supplying artwork
- Researching vertical media publications/websites, offering recommendations on thought-leadership content, advertising, webinars etc.
- Preparing social media plans for clients - researching, writing and scheduling posts across relevant platforms, predominantly LinkedIn and Twitter
- Liaising with trade bodies and associations, identifying PR and marketing opportunities
- Supporting clients with events - from researching venues to attending on the day
- Regular reporting for clients including monthly activity and media coverage reports
- Supporting the team with proofing the content of fellow Account Managers
- Briefing team members and external suppliers on artwork, photography, videos etc.
- Brainstorming fresh ideas for client campaigns with the team, including for PRG's marketing
- Attending client meetings in person and virtually, writing up notes into a contact report
- Supporting Account Director and Managing Director with research for new business proposals

**Profile**

The successful PR Account Manager will have;
- Strong writing skills, with at least 3-years' B2B writing experience
- Thorough understanding of B2B PR and communication techniques
- Experience writing for built environment trade media advantageous
- Previously worked in an agency environment or as part of an in-house marketing team
- A good understanding of wider marketing, basic budgeting, and campaign planning
- The ability to manage projects to deadline
- Knowledge of the different social media platforms
- A hands-on 'can-do' attitude

**Job Offer**

£25,000 - £30,000

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