Head of Restaurant Partner Marketing
2 weeks ago
**The role**:
The Head of Restaurant Partner Marketing will take responsibility for Deliveroo’s Restaurant partners, developing strategic partnerships and joint business plans in order to both provide additional value to our partners and consumers. You will have end to end ownership of our largest national partners (including the likes of McDonalds, Wagamama, Wingstop, Joe and the Juice, Pizza Express and many more), leading and defining our marketing strategy, proactively identifying growth and development opportunities, building strong relationships, and overseeing the execution and implementation of our initiatives.
This is a highly cross-functional role in which you will be leading teams including marketing, commercial, legal, finance and product colleagues to deliver against our priorities, and you will thrive on working closely with partners to achieve their objectives by creating mutual value. You will be the voice of our partners within the business, and enjoy challenging the status quo on how we enable partner growth and success. A strong strategic thinker you will be able to set a vision for how we expand the category and build occasions with our partners to increase customer frequency. You will be responsible for driving analysis on performance and reporting these to the wider business and senior stakeholders. It’s a fast paced, dynamic and highly cross functional area, so you’ll need to be creative in your approach, commercially savvy and highly collaborative.
You will report into the UKI Commercial Marketing Director and play a pivotal role in the UKI leadership team.
**Key Responsibilities**:
- Develop strategy: Own the strategy for our restaurant partners, including what our objectives should be, what initiatives we should look to work with, and what dependencies we need to achieve success.
- Lead joint business plans: You will lead annual joint business planning with our key Restaurant Partners (across key accounts and mid market). Oversee the Annual and Quarterly Growth Process for Partners, outlining key opportunities for brands to participate with clear data-led and ROI-backed recommendations.
- Relationship management: You’ll be the key Deliveroo contact for our national restaurant partners, and look for ways to drive increased engagement and value from these relationships.
- Support new partnerships: You’ll support the acquisition of new restaurant partners onto the platform by building relevant and impactful plans to help unlock shared value.
- Scale initiatives: You’ll oversee all restaurant channels to ensure we meet the needs of our national and independent partners. You will build and standardise frameworks and create toolkits to aid scalability in execution.
- Stakeholder management: You will partner closely with Commercial teams to drive growth through customer acquisition, frequency and retention and brand awareness. You will collaborate internally with teams to deliver plans (i.e. Product, CRM, Social, PR)
- Project Management: Lead end to end implementation of our partner initiatives through organising and driving alignment across multiple teams
- Performance reporting: Ensure we are achieving our objectives and identifying opportunities for improvement
**Key Competencies**:
- 7 years + of marketing experience, ideally with Partner or Trade Marketing
- Strong communication and negotiation skills, with the ability to build and maintain strong relationships with internal and external stakeholders, at various levels.
- Proven leadership in building marketing strategy, including consumer insights, creative ideas and commercial data analysis to understand performance and build structured narratives around business performance
- Excellent written and verbal communication skills
- Ability to deliver 360 marketing campaigns with a focus on ATL, CRM, Digital, and Social channels
- Analytical mindset with the ability to gather and interpret data, generate insights and make data-driven recommendations. Able to translate complex data and strategies into simple, actionable ideas
- Excellent organisational and time management skills, with the ability to prioritise and meet deadlines in a fast-paced environment. Experience managing projects in a cross-functional setting
- Experience in forecasting and managing budgets, ensuring efficient allocation of resources for maximum impact
**Why Deliveroo**
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it.
We are a technology-driven company at the forefront of the fastest growing industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy, an
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