Head of Marketing

**Head of Marketing**

We have an incredible opportunity to join our Marketing Team at Alton Towers Resort, one of the UK’s most exciting brands We are on the lookout for an experienced **Head of Marketing** to join the team. Reporting to the **Marketing Director**, you will own our direct to consumer marketing strategy for the resort using your experience to refine, TV, online, mobile and app strategies, as well as taking full ownership of our short break product propositions across our five hotels.

You’ll be an expert at gaining insights from data that will help our amazing resort continue to flourish. These insights will dictate strategy for online pricing, e-commerce conversion rates, and the annual marketing Resort budget. But it’s not all about the data. You will also be a creative guru constantly formulating innovative marketing plans and bringing the Alton Towers Resort brand to life for a wide range of audiences.

We are looking for an inspiring leader who can continue to develop a fantastic marketing team. If you think you have what it takes then buckle up, you’re in for a rollercoaster of a ride

This is a Permanent position, working full time hours Monday - Friday, but some flexibility will be needed around key business deadlines which will occasionally include weekends, bank holidays and evenings.

**What we are looking for**:

- A great leader with a background of achievement in a world-class entertainment or leisure organisation
- Someone who continuously strives to improve customer experience
- Commercially astute with strong experience of managing a significant budget and ensuring EBIT success
- Experience in forecasting
- A degree or professional qualification (desirable)

Combining your love of fun with your marketing powers, up-beat personality, and passion, will allow you to spread the excitement of the Alton Towers Resort

On a typical day (if you can call it that), it will be down to you to lead the strategic development, implementation, and evaluation of the marketing plan to meet or exceed the business volume, revenue, and EBITDA annual targets.

You will work in conjunction with the operations, research and insight, trade, finance, schools, partnership, and revenue management teams to deliver our strategies. Plus, you will own and deliver the annual marketing plan whilst developing powerful global consumer experiences, as well as work alongside the Head of PR to deliver headline grabbing moments, to ensure end-to-end marketing across all platforms.

As this is such a popular attraction, optimising our financial performance and delivering innovative world class TTL plans to deliver results is essential in keeping the attraction exciting. You will do this through your ability to monitor and evaluate marketing and communication activity through KPIs, as well as by managing the relationship of external agencies.

***What’s in it for you?**

Other than a competitive annual salary
- 33 days holiday (including bank holidays)
- Group Personal Pension Plan
- Merlin Magic Pass (free admission to all Merlin’s attractions)
- Employee Assistance Programme
- Life Assurance
- 40% online discount for LEGO
- 25% discount in our retail shops and restaurants

**Everyone Matters at Merlin.**

***At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

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