Marketing Assistant

1 week ago

Colchester, United Kingdom Care UK Residential Full time

The Marketing Assistant (MA) is responsible for supporting the Operational Marketing team and local sales teams in driving occupancy and increased Average Weekly Fee (AWF) across our residential care homes. The role is responsible for the delivery of themarketing plans developed by the Marketing Managers, including production of collateral, management of signage requirements and digital marketing. The role may also be involved with monitoring and reporting against key performance indicators across all channels.

Key Responsibilities
- Work closely with Marketing Managers and Marketing Executives to support the delivery of marketing plans
- Manage the production of printed materials from end to end, including briefing the design studio, securing cost estimates, managing approvals and driving quality assurance to ensure all materials are delivered on time, within budget and to the appropriatequality levels
- Support the Marketing Executive to manage the creative plan, to produce artwork for all supported homes for final review and approval by MMs and deliver artwork to publishers
- Regular review of home Facebook pages to ensure they adhere to Facebook guidelines. Manage admin of pages. Circulate weekly Top 10 results to CRMs
- Circulate PR coverage reports to CRM
- Manage the call tracking system request process to provide tracking telephone numbers for new titles of existing homes and set up numbers for new homes. Maintain the call tracking register
- Field and respond to enquiries from the RCS marketing mailbox (including enquiries from carehome.co.uk)
- Maintain up to date Home Manager, CRM and Lifestyle databases and distribute to the team. Manage the process to set up new home manager and leadership team on webpages
- Provide admin support for setting up new Facebook and PR training courses
- As requested, undertake other ad hoc activity under the management of the MM or other senior members of the marketing team

About us

Established over 40 years ago, Care UK is one of the largest providers of residential care for older people, with over 12,000 employees and over 150 homes across the UK. We are the most awarded care home provider for the last two years, with more outstandingrated homes than any other provider.* That's why we're trusted by over 7,500 families. Our care homes provide a range of care services, from short-term respite care to nursing and specialist dementia care. We are committed to providing excellent care and havethe highest quality ratings of the five biggest care home providers.

We are growing, with an ambitious new build programme, having opened over 40 homes since 2013. We continue to grow and are building between six and ten homes a year, as well as continuing to invest in our older homes.

*As rated by the Care Quality Commission in England and the Care Inspectorate in Scotland.

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