Digital Marketing Product Owner

1 week ago


Haydock, United Kingdom Mason James Appointments UK Limited Full time

Role: Digital Marketing Product Owner
- Location: North West
- Salary: £45k + package
- Permanent role

The role

Mason-James is working with a well-established highly reputable company who are recruiting for a Digital Marketing Product Owner to join their marketing team due to growth

Duties
- The Digital Product Owner - eCommerce will be the strategic owner of the customer experience across our digital channels. You will act as a mediator between customers and technical development, communicating customer needs and translating those needs intonew product features for future development.
- Enhance the digital customer experience, utilising insights and data, resulting in increased adoption, conversion, and revenue
- To analyze the current market need / demand, identifying trends in synergy with current offerings.
- Conduct market research in line with customer needs and wants.
- Use marketing knowledge to understand customer purchases and product competition
- Ensuring the product meets the needs of the value stream(s) the product is involved with.
- Understanding and representing user needs.
- Monitoring the market and developing competitive analyses.
- Defining a vision for a product.
- Aligning stakeholders around the vision for the product.
- Managing stakeholder expectations and prioritising needs.
- Working with the Business Analyst to on Backlog prioritization of epics, stories, and features based on criticality and ROI involved
- Ensure collaborative working practices are in place - internal and external
- Work in conjunction with the wider Marketing Leadership Team to develop our strategy
- Lead like you mean it, always working as part of a complete team, win hearts and minds and drive cultural change through
- teamwork within your area and the wider business.
- To present and encourage a safe, positive and professional work environment for team and the wider business.
- Ensure awareness and risk is understood across the areas on GDPR policy and processes.

**Skills**:

- 3 years Digital Product experience within a Marketing role
- Demonstrable experience of developing enterprise grade e-commerce platforms such as Magento, SiteCore, Umbraco etc.
- B2B & B2C experience preferably on a single platform - web or APP Comprehensive understanding of design outputs and mediums, social, digital, eCommerce, print, POS - related to our core sales channels, physical locations, product, livery and customer groups
- Proven and documented experience as a Digital Product Manager
- Knowledge of leading-edge website & App development
- Advanced knowledge of UX and CE (CRM)
- Advanced knowledge of Google Analytics



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