Senior Data Analyst

**Can you improve the impact of our marketing channels?**

We are looking for a Senior Data Analyst to own insight development and measurement across our marketing channels, and drive greater audience engagement. Hybrid working.

**About the Senior Data Analyst role**

This role is key in helping drive forward IGD’s Customer First and Data Led ambition. You will embed a data driven approach to marketing planning, through the provision of relevant measurement and benchmarking of performance. You will help establish datainsights within the day to day processes of the Marketing department, and drive a culture of evidence based decision making.

The Senior Data Analyst will bring a collaborative, problem solving mind-set to the role, and be driven by a desire to drive continuous improvement. You will work closely with other members of the team to establish a testing program, build best practice,and optimise audience engagement across all channels.

**The responsibilities**

**Marketing Performance Measurement**

You will create a deep understanding of how audiences are engaging across IGD channels, establish a library of benchmarks that inform what good looks like, and make recommendations to improve acquisition, lead conversion and cross sell programs, and deepenaudience engagement.

Your insights will inform the creation and development of audience nurture programs and lifecycle interventions, and you will regularly analyse performance and recommend opportunities for optimisation.

You will be responsible for establishing the monthly KPI reporting for the new Marketing Scorecard, and for creating and delivering quarterly marketing performance insights to the wider business.

**Customer Experience**

The Senior Data Analyst will champion the use of IGD’s Single Customer View in delivering a more personalised customer experience across all channels, drawing on audience profile and behaviour to deliver relevant and timely content.

You will use our web analytics tool ContentSquare to measure user flow through the website, identify opportunities to optimize the customer experience, and to determine what is enhancing or blocking users from reaching the desired end goal. With particularfocus on key groups such as new users, non-subscribers and subscribers.

You will manage the scoping and development of an enhanced preference centre for IGD, helping create the business case and user stories for enhanced data capture that will enable IGD to deliver more personalised experiences.

**Testing program**

**What you bring**
- Technical skills required: Google Analytics (including Tag Manager), Advanced Excel, Power BI, DAX
- Experience of Martech tools eg: Dot Digital
- Data visualisation: Power BI, Tableau or Google Data Studio or Lookr
- Desirable: SQL, Python
- Highly numerate, analytical and commercially minded
- Articulate, able to present your thinking in a structured way, and tell stories with data
- Experienced in data analysis and campaign measurement in a marketing environment
- Experience of food and consumer goods industry desirable

**The rewards**

We offer a range of benefits, including a market-leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package At IGD, we have a great work-life balance, where you are empowered & trusted to manage yourtime.

**The location**

We are operating a hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25, just 20 miles from central London.

**More about our people**

We’re looking for inspiring professionals; talented people who seek personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our customers and themselves.

**More about IGD**

IGD is a truly unique place, we connect and inspire, provoking and leading constructive debate that creates impact. Together we are working to make a tangible difference for Society, Business, and the Individual.

We use in-depth commercial understanding to uncover rich insights and data, leading to action that powers success.

We reinvest profit from our Trading company into delivering Social Impact, through the Charity, aimed at uniting and mobilising our industry around the most crucial issues affecting society and business today.

**#InspireGrowChange: Join our team to help us make a positive impact and drive change**.

Get in touch - we’re looking forward to working with you.