Digital Communications Manager

2 weeks ago

Leeds, United Kingdom A for Appointments Full time

**Main Duties & Overall Responsibilities**:

- Use both offline and online data to understand our customers and use this to build a robust digital communication strategy for our audience.
- Devise new ways of continuing to build our customer database and ensure our data is managed and maintained effectively.
- Work alongside the wider e-commerce team in delivering seasonal, campaign and promotional messages to our consumers, in line with the central marketing calendar.
- Use customer segmentation, journey planning and triggered workflows to ensure we target the right customer at the right time, with the right message in the best form of communication.
- Work closely with the Direct Marketing Manager to align programmes across both offline and online media. Share knowledge and insights to help strengthen our communication strategy.
- Work closely with the Buying and Merchandising team, to ensure that we are aligned on our product focus, reacting to promotional and seasonal trends.
- Work closely with 3rd party agencies such as Bloomreach (Exponea) and Mention Me to ensure we are maximising the potential of these platforms. Work with them to develop ongoing strategic plans.
- Plan and deliver a cohesive CRM approach to enhance customer engagement, build loyalty, drive repurchase and continually communicate about the brand.
- Introduce the brand to new forms of digital communication and work alongside our Digital Operation Manager to deliver advanced functionality to target our customers.

**Technical knowledge required**:

- Experience of Exponea by Bloomreach, or similar Customer Data & Experience Platforms (CDXP).
- Ability to adapt to new technology and work with both internal and external stakeholders to deliver results.
- Strong numerical and analytical skills.
- Good understanding of GDPR.
- Strong interpersonal skills with the ability to communicate with senior managers.

**Business skills required.**
- Strong Analytical skills
- Strong planning and organisational skills.
- Good communication & interpersonal skills
- Great attention to detail and accuracy
- A great organiser
- A passion for marketing and digital channels

**Core values required.**

This role would suit a team player with a positive attitude who is prepared to roll their sleeves up and lead by example
- We enjoy and believe in what we do - or we don’t do it
- We are fair, well-mannered and respectful, never weak.
- We help each other to succeed - colleagues, partners, and customers.
- We are creative and push boundaries - we don’t just accept
- We create a positive environment
- What they offer:

- Competitive salary
- Fun fast paced working environment
- Strong team ethos.
- Stakeholder pension scheme.
- Life insurance.
- Up to 60% discount on new ranges.
- An extra day's holiday for your birthday.
- £100 welcome voucher to spend on products when you join.
- Free onsite parking
- Free fruit (or pie) on Thursdays
- 2 fantastic staff parties a year
- Free thinking encouraged.

Building a workforce of passionate, ambitious, and talented people is very important to us and as a result, we invest a lot of time and effort into our company culture and values.

They are looking for ambitious individuals who strive to be the very best at what they do. They are the type of company that works incredibly hard, but in turn, they fully believe in letting your hair down too If this role sounds of interest, please sendover your CV asap.

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