Brand & Communication Specialist

22 hours ago

Warwick, United Kingdom Apex Resource Management Ltd Full time

An exciting opportunity to join a global organisation within the automotive industry as a **Branding & Communication Specialist**has arisen.

Our client is a global organisation and world leading provider of innovative technologies to the automotive sector operating in over 24 countries.They have an excellent record of staff retention and career development.

The **Branding & Communication Specialist**role is offered on a full-time permanent basis and benefits from a salary of up to £40,000 per annum, dependant on experience.

The role would be working a core 37.5 hours per week, with flexible start and finish times available.The role is also offered with a hybrid working model with up to 2 days from home and 3 days in the office.

As the **Branding & Communication Specialist**, you will:

- Manage brand and communication activity for the region
- Create communication plans to promote products and services to garages/technicians
- Implement positioning & messaging for brand, products, solutions and value proposition.
- Drive demand and customer loyalty

**Branding & Communication Specialist duties**:
**The below duties provide a summary of the duties of the role but are not exhaustive**:

- Leading the management and organisation of trade shows and customer events
- Develop promotional literature to maximise promotion of product portfolio to technicians/garages
- Lead digital communications activity including enewsletters
- Take leading role in trade media activity - both advertising and editorial
- Develop promotional plans delivering increased brand awareness & market share growth
- Manage merchandise range and co-ordinate promotional activity with customers
- Manage marketing budget and take lead role in the relationship with external suppliers/agencies
- Execute and adapt customer-centric go-to-market strategy within region
- Define and execute action plan to realise sales pipeline opportunities
- Aim to build out growth opportunities for key customers
- Define and own the region price position based on market and financial indicators & EMEA price policy
- Support demand forecasting process through collection, analysis and communication of local market data

**The ideal Branding & Communication Specialist**:

- Relevant qualifications in Marketing/Branding or related field is desirable
- Proven data driven & statistical analysis skills are required
- Proven ability to present to various levels of the business and external stakeholders
- Budget Management
- Ability to work under pressure and show strong leadership
- Must be a self-starter and be driven to achieve results
- Have proven problem-solving skills and a willingness to take on complex challenges and see through to resolution
- Excellent communication skills - able to effectively convey a vision, and build strong and trusting relationships with internal and external stakeholders
- IT literate with excel knowledge

**Benefits**:

- 25 days’ holiday plus bank holidays
- Healthcare plan (discounted medical and cash back scheme)
- Pension: company will match personal contribution plus 6% (up to a maximum of 9%)
- Bonus: 8% (dependent on annual company & individual targets being met)

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