Marketing Specialist

**Career Area:**:Marketing / Sales / Product Support

**Compensation Grade:**:22

**Job Description:**:**Job Title: Marketing Specialist**
**Salary**:Competitive, depending on experience

**Benefits offered with the role**:

- Competitive salary
- Free on-site parking
- 10% annual bonus
- Contributory share scheme - Caterpillar will match 50% of employee's contribution
- Contributory pension scheme - Caterpillar will double employee's contribution up to 6%
- CAT Advantage High Street Discount App

**Location**: Larne

**Relocation/ Sponsorship**:No

**Flexible working arrangements will be considered for this role, in-line with the needs of the business.
**Who is Caterpillar? What do we do?**

Caterpillar is a world leader in construction and mining equipment—creating innovative, cutting-edge products

and services that help our customers build the world around us. With that level of impact comes the platform

to care for the world, we work in. That’s why we lead sustainable green initiatives to preserve the environment,

help reduce poverty with the Caterpillar Foundation and stay involved in the communities we help build.

**What will Caterpillar do for you?**

From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance and the growth opportunities you expect with a Fortune 100 company.

**Company Overview**:
Without our team of talented, bight and driven individuals, we wouldn’t be the Caterpillar we are today. Now, this is your chance to join our team and do work that matters. We want you to help us enable customer success, make progress possible around the world and help our communities grow and thrive. We are looking for a dynamic, organized individual to join our Strategic Procurement Division (“SPD”) accounting team.

As a Marketing Consultant within the FG Wilson team you will join a dynamic team of professionals working on promoting the FG Wilson brand, products and services to generate brand awareness, leads and contribute to market leadership.

**Responsibilities include but are not limited to**:
**Social Media Content Management**
Manage and develop FG Wilson social media platforms through creative content creation to support lead generation and brand awareness campaigns.

**Campaign management and execution**
Develop a marketing strategy for campaigns that promote the features and benefits of the FG Wilson product range to key target audiences. Lead and execute the marketing campaigns using key tactics which will include: website, SEM, SEO, digital marketing, online and offline advertising and social media promotion.

**New Product Introduction**

**Dealer Collaboration**
Collaborate with key Dealers to ensure awareness of campaign plans and facilitate access to marketing collateral to support Dealer marketing plans. Work with the FG Wilson sales team and dealers to create customer stories and testimonials to generate awareness and consideration of FG Wilson brand and product offering.

Essential criteria:

- A Degree (or equivalent) in Engineering, Marketing, Business or Communications
- Strong level of relevant experience
- Excellent organisational skills and ability to manage multiple projects at once
- Creative thinking
- Ability to influence others and gain acceptance of ideas

Desirable Criteria:

- Social media content creation
- Digital campaign marketing experience

**NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.**

Caterpillar is an Equal Opportunity Employer (EEO).

The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.

Not ready to apply? Submit your information to our Talent Network here.