Digital Customer and Trade Planning Lead

5 days ago


London, United Kingdom Sainsburys Full time

**Digital Customer & Trade/ Event Planning Lead GM - 12 month FTC**

At Sainsbury’s we believe that the customer should be at the heart of everything we do which is why we have put digital at the centre of our vision of being there for their customers whenever, wherever and however they want and of serving more of our customers more of the time. Within Digital we are one organisation, driving brilliant experiences across all our brands operating in agile teams and working seamlessly together to make the most of the exceptional knowledge, insight and talent that we have across the Division.

As owner of the Events activation across (GM) Digital you will work with stakeholders in GM Commercial to deliver an exceptional customer experience, enabling Argos to exceed its sales and profit budgets.

**More about the role**:

- Work with the Digital Customer & Event Planning Manager to define the quarterly digital campaign plan, in conjunction with marketing teams and other teams across the Ecommerce function
- Help build robust processes and lead a consistent approach to event and homepage planning and execution that are aligned with other cross functional teams.
- Own the homepage and high traffic planning process building on input from other teams within the Ecommerce function; with a particular focus on insight driven content and reactive trading of this critical trading area.
- Manage, plan and execute our customer events throughout the year working collaboratively with the relevant teams including Marketing and the wider Ecommerce teams.
- Represent the wider Argos Ecommerce team in event planning across the business and be accountable for sharing the digital execution with key stakeholders
- Work collaboratively with online operations to ensure our key event activation is understood and aligned to delivering an optimum customer experience
- Work collaboratively with the Digital Operations Centre, design and analytics teams to activate and iterate and understand performance across key events and high traffic areas
- Manage the coordination of analytics during events and lead the digital post event reviews to identify key learnings and opportunities for subsequent activity
- Work with Customer Insight and other analytical teams to understand key customers trends and bring these to life where possible through our digital event proposition.
- Be the digital expert on competitor execution, bringing to life the different approaches and supporting learnings across key teams.
- Work collaboratively across the Sainsbury’s brands including Argos, Tu, Sainsbury’s, Habitat and Bank to identify cross group shopping opportunities for our customers
- Support the Digital Customer and Event Manager and be the key contact for selected colleagues in marketing
- Own and deliver ecommerce specific customer projects as required
- Line manage the Digital Customer and Events Planning Executive

**More about you**:

- You have extensive experience of building and delivering plans aligned to the corporate strategy and proven ability to manage projects on time and to budget
- You are able to flex your style and manage messages for your team and stakeholders in order to get traction within and outside your team
- You are able to understand the bigger picture and overall strategy.
- You are able to anticipate future risks, opportunities and next steps within your area, taking actions to address them in the absence of a given structure and regular ambiguity
- You are able to use your initiative to manage priorities and ensure solutions are reached
- You have a balanced understanding of your style and preferences and are able to effectively communicate and build trust to execute on an agenda
- You have strong analytical and numerical capability and are computer literate with an understanding of online analytics
- You are motivated to follow the defined milestones whilst seeking to have an impact beyond your role
- You are not afraid to make changes and have courage to try out new things
- You have a proactive and can-do attitude that embraces change in a fast-moving environment.
- You are committed to ongoing personal development

**What decisions I can make**:

- Shared authority in setting the strategic approach for Digital Events and high traffic areas of the site with marketing.
- The Digital activation of Customer-led events

**In return you’ll get**:

- Colleague discount across the multi-brands
- Hybrid Working
- Holiday allowance
- Bonus scheme
- Pension plan
- Special offers on gym memberships, restaurants, holidays, retail vouchers and more

Work-life balance is important to us, so we offer our colleagues as much flexibility as possible in line with the needs of their role. We trust them to decide how, where and when they work, combining remote and collaborative working with a flexible approach to hours, giving them plenty of time and space for life outside of work whilst delivering against our business goals.

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