Digital Events Trading Lead

**Digital Events Trading Lead - 12m FTC**:
**Salary**:Competitive Plus Benefits**
**Location**:Holborn Store Support Centre and Home, London, EC1N 2HT**
**Contract type**:Fixed-Term Assignment**
**Business area**:Digital**
**Closing date**:06 September 2024**
**Requisition ID**:250418**:
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. As the link between sellers and buyers, retail and head office, our retail operations team is the cog that keeps things running. With teams focused on store facing, labour, transformation, online, delivery and contact centre work, we touch almost every part of the business. It’s an incredibly fast-paced environment where you need to pivot not just daily, but often hourly. So while we plan all we can, it’s vital that we all think outside our job descriptions and look to optimise and improve how we do everything. There’s also a real team ethos. After all, it’s people like you who are going to truly transform this part of the business.

**Digital Event Trading Lead - 12m FTC (Food)**

**In a nutshell**:
At Sainsbury’s we believe that the customer should be at the heart of everything we do which is why we have put digital at the centre of our vision of being there for their customers whenever, wherever and however they want and of serving more of our customers more of the time. Within Digital we are one organisation, driving brilliant experiences across all our brands operating in agile teams and working seamlessly together to make the most of the exceptional knowledge, insight and talent that we have across the Division.

As owner of the Events activation across** Food Digital **you will work with multiple stakeholder to deliver an exceptional customer experience, enabling Sainsbury’s digital to exceed its sales and profit budgets through key events and campaign moments throughout the year.

**What outcomes I need to deliver**:

- Manage, plan and execute customer events throughout the year working collaboratively with the relevant teams including Marketing and the wider Ecommerce teams.
- You’ll ensure that our Event are meticulously planned, helping us maximise the trading potential and customer engagement across relevant digital customer channels (e.g. Groceries Online, Food on Demand). You’ll define and brief the necessary content and on-site componentry to ensure assigned event and campaigns have fitting presence across the site, including dedicate landing pages, homepage needs etc.
- Seek necessary input from Digital Trading category experts to ensure we surface key lines and promotions where relevant to the event or campaign.
- Ensure Digital event plans appropriately mirror our corporate ambitions, tailoring where the unique channel customers needs require. You’ll work closely with Marketing and Commercial teams to evaluate this
- You’ll course-correct and amend event plans according to customer response, commercial and digital metrics. and other internal and external factors and adopt a reactive mindset where opportunities knock
- Ensure key event and campaigns meet or exceed their budget sales and metrics position.
- Manage the communication of event and campaign performance.
- Ensure Online Operations and planning terms understand any key event activation is understood and aligned to delivering an optimal customer’s experience.
- Help build robust processes and lead a consistent approach to event planning and execution that are aligned with other cross functional teams.
- Represent the wider Trade Planning team in event planning across the business and be accountable for sharing the digital execution with key stakeholders.
- Work collaboratively with the Digital Operations Centre, design, analytics and implementations teams to activate and iterate and understand performance across key events and high traffic areas.
- Manage the coordination of analytics during events and lead the digital post event reviews to identify key learnings and opportunities for subsequent activity.
- Work with Customer Insight and other analytical teams to understand key customers trends and bring these to life where possible through our digital event proposition.
- Be the digital expert on competitor execution, bringing to life the different approaches and supporting learnings across key teams.
- Work collaboratively across the Sainsbury’s brands including Argos, Tu, Sainsbury’s, Habitat and Bank to identify cross group shopping opportunities for our customers.
- Support the Digital Customer and Event Manager and be the key contact for selected colleagues in marketing.
- Own and deliver ecommerce specific customer projects as required.

**What I need to know and show**:

- You’ll have experience working within a Digital team in a large scale retailer.
- Have a deep understanding of the factors which inform online customer shopping behaviour.
- You have extensive experience of building and delivering plans a