Head of Admissions

**Description**

**Overview**
The Head of Admissions is a pivotal position at Claremont, providing the strategic and operational
leadership for the admissions team across the whole school. Focusing relentlessly on both growing the student roll and providing exemplary customer service to prospective families, the Head of Admissions also plays a key role in building and maintaining the reputation of Claremont in both the domestic and international markets. The Head of Admissions is responsible for providing leadership to, and management of, a diverse team. This includes an international recruitment officer and two admissions officers. The Head of Admissions responsibilities, therefore, include coordinating effective messaging, processes and systems with a view to improve standards of recruitment processes throughout the school. As a member of the school’s whole school management team, they will also have strong links to senior leaders in both our Junior and Senior Schools.

The Head of Admissions will work closely with the Regional Head of Admissions at the International
Schools Partnership. Claremont is part of the Europe region in this global network of schools. ISP provide a high level of support, resources and systems to the school and, together, we seek to use data in an effective way to inform and develop new strategies for student recruitment. You will use Hubspot, our sales platform, as the chief vehicle for monitoring productivity and effectiveness of your team. The role will oversee the process from lead conversion (generated by our internal marketing team) to enrolment.

This is a role for someone who is a natural leader, performance-driven, and comfortable with using data strategically. The admissions department share many of the same objectives as the marketing department and you will be expected to work closely with the Head of Marketing in developing strategy and effective processes to promote enrolments in the school. You are a beacon for innovation and creativity, leading the staff in the development of an imaginative and productive recruitment process for prospective families. You will be a strategic thinker, an effective communicator and model effective leadership for a dynamic but relatively inexperienced team.
- Location: You will be based at our Junior School
- Line Manager: Principal (‘dotted line’ to Regional Head of Admissions)
- Pay: Commensurate to experience + Bonus Scheme

**ISP Principles**
1. Begin with our children and students. Our children and students are at the heart of what we do.
Simply, their success is our success. Wellbeing and safety are both essential for learners and
learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and
following up on all concerns appropriately.
2. Treat everyone with care and respect. We look after one another, embrace similarities and
differences and promote the well-being of self and others.
3. Operate effectively. We focus relentlessly on the things that are most important and will make
our community.
4. Learn continuously. Getting better is what drives us. We positively engage with personal and
professional development and school improvement.

**Key Responsibilities**

1. Recruitment Processes:

- Primary responsibility of implementing the Schools Admissions process, including lead

generation, family journey, customer service, negotiation and objection handling, call scripts
and parent communications
- Advise prospective parents & stakeholders on our value proposition (profile, program, fee

structure and all services provided) across communications channels
- Make calls to potential digital and non-digital leads to convert them into school tours and

enrolments.
- Conduct regular tours of prospective families in partnership with school leadership.
- Support the School responsible in carrying out assessment of prospective students per the

admissions policy.
- Design and implement all policies and documentation related to student admissions

(including admissions toolkits, templates, scholarship programs), with the support of
stakeholders.
- Organize admissions meetings and open events characterised by excellent customer service.
- Monitor and develop lead generation activities, work with the ISP Heads of Marketing and

Admissions, to ensure admissions targets are met.
- Ensure that a customer loyalty programme is in place and aligned with the customer loyalty

programme created for the region.
- Advise on effective continued support and communication to new families after students

enroll at the school - ‘after sales care’.

2. Collaboration with Marketing and Leadership Team:

- Attend Senior Leadership Team meetings
- Work with the Head of School and SLT to develop appropriate programs and campaigns,

such as referral schemes, scholarships, or working with feeder schools to promote the local
reputation of the school.
- Develop and nurture mutually beneficial relationships with feeder s