Digital Marketing Manager

5 days ago

Wakefield, United Kingdom PDA Search and Selection Ltd Full time

**Position: Digital Marketing Manager**

**Location: HO Wakefield**

**Sector: Fashion Retail**

**Salary: £32,000 DOE**

We have a great opportunity with our client to join their vibrant head office team in Wakefield as a Digital Marketing Manager

As the Digital Marketing Manager, your role will be pivotal overseeing our client’s fashion products, managing digital marketing content, and driving the performance of marketing channels in line with the E-Commerce Manager.

**Responsibility of the role covers the following items: -**
- To support the e-commerce manager with implementing the digital marketing strategy for paid social, SEO, PPC, affiliate marketing and display marketing.
- Plan and execute the marketing strategies, alongside managing the marketing agencies.
- Work with the design team to create and develop content in line with the brand guide and commercial focus.
- Liaise with merchandising teams to understand trade focus and product launches.
- Assist with the planning and execution of the digital marketing calendar.
- Report weekly and monthly on digital marketing performance and provide recommendations on future opportunities and learnings.
- Manage the digital marketing budget.

**Skills & Experience**
- Minimum 2-3 years’ experience within digital marketing for an e-commerce business. E-commerce fashion experience is desirable but not essential.
- Strong understanding of Google Analytics and Facebook Business Manager
- Proficient in Microsoft Excel.
- Highly numerate and analytical with great attention to detail and a systematic approach to testing functionality and performance.
- Excellent organisational skills, including prioritising and multi-tasking.
- Excellent team player, with a willingness to learn and acquire new skills

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