Content Designer

This is an exciting opportunity to join the UK Health Security Agency (UKHSA) as Content Designer within our User-Centred Design (UCD) Team.
The UCD Team are experts in design and delivery with a shared mission to support improvements to UKHSA services and products by better understanding users’ needs and experiences.
Our delivery squads take on a varied portfolio of work, with much of our input being focused on the discovery and alpha stages.
As a Content Designer, you’ll work as part of a multidisciplinary squad collaborating with teams across UKHSA. You’ll help to shape product and service design, to support UKHSA to solve problems, improve public health outcomes and address health inequalities. Alongside this, you’ll help to embed UCD practice and principles, supporting UKHSA to become a high performing
organisation.

Content designers make things easier for people to understand and use. They write clear, usable content that helps people do what they need to do, following style guides, content standards and accessibility requirements. They use data and user research to help make content decisions.
The Content Designer will be part of a high performing, multidisciplinary squad using agile methods to deliver user-centric and accessible products and services.
They will need to use the right design tools and techniques at the right times to create content for a product, service or single piece of content that stretches across digital and offline channels.
They will translate insights from user research into accessible, inclusive content design that meets the needs of users, especially those from underserved and underrepresented communities. They will design in the open and communicate design decisions within the project team and to stakeholders across government.
The Content Designer will need to develop and maintain stakeholder relationships and influence others. They will be required to think at a systems-level and absorb large amounts of information and use it to produce simple content strategies and designs.

UKHSA ethos is to be an inclusive organisation for all our staff and stakeholders. To create, nurture and sustain an inclusive culture, where differences drive innovative solutions to meet the needs of our workforce and wider communities. We do this through celebrating and protecting differences by removing barriers and promoting equity and equality of opportunity for all.

**As a content designer, you’ll**:
Create new content and iterate existing content. This could be on single pieces of content or across an end-to-end service journey on multiple channels.

Use user research and analytics data to evaluate content. Use these findings and insights to make content recommendations and decisions.

Build relationships and work with stakeholders to ensure content is accurate and consistent. Support work to promote and advocate for the value of user-centred content design.

Support and contribute to the UKHSA’s content design community of practice, helping to share knowledge, learning and best practice.

Take part in user research, to help discover and analyse insights, identify common themes, pain points and user needs.

Work collaboratively with other user-centred design professions in an agile team to help create quality user experiences.

For a full list of the main duties and responsibilities of the role, please refer to the attached Job Description.

Essential Criteria

Experience of user-centred content design methods and best practice.
Experience of writing and editing accessible and usable content using a style guide and design standards. Able to make complex language and processes easy to understand.
Experience of using analytics data and user research insights to inform content design decisions.
Able to build relationships with stakeholders. Able to collaborate and gain support for user-centred content design methods.
Knowledge of agile ways of working, and some experience working with user researchers, service and interaction designers and other UCD professions.
Able to use appropriate collaborative design tools and methods to explore problems and identify opportunities.

Knowledge of the barriers to access which affect engagement with content. Be able to demonstrate the importance of designing inclusive, equitable, accessible, and sustainable public services.

Desirable Criteria

Proficiency in prototyping techniques.
Experience of government digital service assessments.

Selection Process

This vacancy is using Success Profiles and will assess your Behaviours/Ability/ Experience

**Stage 1**: Application and Sift

a 750-word Statement of Suitability.

Please do not exceed 750 words. We will not consider any words over and above this number.

The CV and Statement of suitability will be marked together.

If you are successful at this stage, you will progress to interview & assessment. Feedback will not be provided at this stage.

**Stage 2**: Interview

You will be invited to a 60