Content Manager

The purpose of this role is to own, develop & manage all client-facing communications for Worktual, ensuring that our "Comms Done Different" thought-leadership positioning is projected consistently. The key dimensions for success are both the volume & quality of marketing content produced, which should result in increased traffic, and dwell time & translate into inbound sales enquiries. Main Duties - Be the internal custodian of the Worktual brand, ensuring the "Comms Done Different" positioning is understood internally & widely implemented consistently. - Managing all website communication ensuring clarity & ease of understanding. - Ensure the website has best-in-class B2B content including blogs & case studies. - Developing and running creative ad campaigns and marketing communications. - Develop, launch and manage effective, consistent, regular, and ad-hoc advertising campaigns (through offshore Performance Marketing teams and/or agency). - Manage social media channels (Twitter & LinkedIn), drive engagement, and attract followers. Evaluate & recommend other online channels (e.g. Medium). - Research & create blog posts and measure engagement from target clients. - Undertake as well as update keyword research to ensure all Worktual content is optimized (together with offshore SEO team and/or agency). - Review Marketing automation data, continuously optimise journeys to increase lead generation and conversion (together with offshore HubSpot team). - Analyse and report on marketing content performance data to inform future business strategy and marketing decisions using available tools. - Contribute towards client promotional campaigns, providing thematic concepts & creative to assist the Sales effort with new business development. - Assist internal teams on an ad hoc basis with presentation preparation. Skills and experience - Ideally 5-7 years in similar roles with exceptional/leading B2B tech companies. - A communications expert, someone with a passion for writing both long and short form marketing content/copy targeted towards sophisticated business audiences. - Digitally savvy with a creative streak, clearly being able to demonstrate what you have done independently in the digital or offline space. - An avid learner, someone who can show commitment & interest in self-development (e.g. CIM qualifications). - Understand digital content, having a clear grasp of SEO, PR and social media and a good eye for writing, content and design. - Demonstrable understanding of web analytics, metrics and tools, obsessively measuring performance of activities and campaigns and using data to drive strategy and decision making. - An interest in tech and/or, telecommunications sectors would be beneficial but is not essential. - 2:1+ Bachelor’s degree in Journalism, English language/literature, marketing or a related field and/or CIM/IDM diploma. - Experience with using various MarTech software e.g. HubSpot/Pardot, WordPress/CMS, LinkedIn Sales Navigator, AmpleMarket etc. - Excellent spoken and written English, with the ability to work cross-culturally with international teams for some of whom English is a second language. - Positive, creative, flexible and driven. - Nice to have any other European languages e.g. French/German/Spanish (not essential). **_The role of Content Manager:_** This is a newly created position within the organisation, designed to lead all company marketing content, create a best-in-class B2B brand content, and assist business growth in the UK & Europe. The Content Manager will report to the Marketing Director andwork closely with the wider business - Sales, Development, PPC/SEO & HubSpot delivery teams offshore. The Content Manager will be responsible for developing all content/media, as well as working with agencies (e.g. PR) to help to execute the marketing plan. The initial focus will include reviewing the high-level content strategy, developing a calendar andgovernance process for all marketing content (websites, blogs, case studies, white papers, social media etc.). The business has invested in the marketing tech stack and have a fantastic wider team who will function as a great support network. **_The company:_** Worktual - All-in-one Cloud Solution for Business Communication Needs. We help businesses build shared and centralized workspaces for teams, empowering home and office workers, executives and staff equally. This Content Manager is a key hire. If you are looking for a fast-growing business and an opportunity to take ownership of Content, then this could be a significant role for you **_The package for the Content Manager role:_** - Negotiable - Office based role - Canary Wharf location