Senior Marketing Executive

**Job Purpose**:We are now recruiting for a marketing coordinator to manage and execute marketing campaigns, collaborate with various teams to produce promotional materials, analyse consumer trends, and support the overall brand strategies to boost company awareness and sales.

**Responsibilities**:
**Campaign Management and Execution**: Maintain an up-to-date marketing calendar on a seasonal basis, in line with the business’ annual strategy
Support and launch in-store and marketing campaigns, ensuring all material arrives in store on time. Continually evolve the campaign and distribution process
Coordinate with suppliers and vendors for promotional materials.
Track campaign performance and provide analytical feedback.

**Promotional Materials**: Support the design, production, and distribute of in-store promotional materials such as posters, banners, and point-of-sale displays.
Ensure brand consistency across all materials.
Coordinate with the purchasing team on promotional inventory.

**Collaboration with Sales and Store Teams**: Work closely with stakeholders to execute marketing campaigns in line with business strategies and sales goals.
Ensure effective communication to store staff via planograms and zenput to ensure understanding of ongoing campaigns and promotions.
Assist with the co-ordination of setting up stores, new in-store displays and promotions.

**Event Coordination**: Organize and execute special in-store events or promotions.

**Budget Management**:Ensure Marketing projects are delivered within budget and that a PO is raised and recorded for all spend

**Vendor Relations**: Establish and maintain relationships with external vendors and agencies, create a Marketing plan in line with what material stores will receive when as per the agreed contract

**Continuous Learning and Development**: Stay updated with the latest retail marketing trends and best practices.
Attend workshops, conferences, or seminars to gain new insights and skills.

**Store visits**Visit stores min twice per quarter, especially around new campaign implementation.

**Stakeholder Management**:Build relationships with multiple stakeholders across the business

**Stock Management**:Monitor Marketing stock levels, ensuring stock levels adequate for all distributions and held stock is current. Ensure store order forms up to date with Marketing items for ordering. Sense check with Stores that they have latest Marketing material.

**Competitor Analysis**:Review stores competitor analysis on a biweekly basis and device a relevant Marketing plan where relevant

**Marketing Assistant**: Develop and Support the Marketing Assistant in their role and especially across New Store Openings

**KPI FRAMEWORK**

**Campaign Performance Metrics**
Return on Marketing Investment (ROMI)
Customer conversion rate (from campaigns based on footfall to store)
Incremental sales from promotions of campaigns.

**Customer Engagement and Retention**
Customer Lifetime Value (CLV)
Customer retention rate
Net Promoter Score (NPS)

**Promotional Material Effectiveness**
Number of promotional materials distributed vs. utilised
Sales uplift from promotional displays
Customer feedback on promotional materials

**Event Effectiveness**
Foot traffic during promotional events
Sales during or post-event

**Vendor Performance**
Timeliness of vendor deliveries (for promotional materials or services)

**Store Collaboration Effectiveness**
Number of in-store displays set up on time
Feedback from store teams on marketing support

**Qualifications/ Experience/ Competencies**:

- Must have at least 3 years’ experience in retail marketing (preferably in FMCG or clothing/apparel)
- Campaign management experience.
- Experience in fast paced Marketing team and the ability to manage multiple projects at any one time.
- Excellent presentation skills
- Excellent in store execution with high attention to execution detail
- Experience working with Stakeholders across multiple depts.

**Job Types**: Full-time, Permanent

Pay: £28,000.00-£32,000.00 per year

**Benefits**:

- Bereavement leave
- Employee discount
- Enhanced maternity leave
- Enhanced paternity leave
- Life insurance
- On-site parking
- Referral programme
- Store discount

Schedule:

- Day shift
- Monday to Friday

**Education**:

- GCSE or equivalent (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 3 years (required)

Work Location: In person