Research Executive

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique

Department: Brand Marketing

Reporting to: Head of Brand

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

The Research Executive will be responsible for the delivery of all core research outputs within the business across Betway’s key verticals - Sports & Casino. They will work closely with both external research suppliers and internal stakeholders to ensure that continuous and bespoke projects are executed smoothly and deliver actionable, business-orientated recommendations. They will build close relationships with stakeholders across multiple teams within the business, most notably Global Brand & Sponsorship and individual Country teams. This is a Global role, supporting markets across all regions (Europe, North America, LATAM, Africa, Asia).

The Research Executive’s primary responsibility will be to lead the day-to-day delivery of our brand health tracking and sponsorship measurement across key regions/sports, as well as supporting on strategic ad-hoc quantitative and qualitative projects. They will also support the CI & Research Lead in workstreams designed to leverage internal customer data (for instance investigating trends between brand spend, brand health and financial performance).

What you’ll be doing

As part of your role, your responsibilities will include:
Particular areas of focus will include:

- Measuring our brand health and identifying key drivers of brand consideration across established and emerging markets, guiding local country teams on how to improve our performance
- Leading the delivery of workstreams designed to measure the cut-through and brand impact of our sponsorship activity across key sports (football, tennis, cricket, NHL)
- Supporting ad-hoc projects designed to support the growth of Betway’s casino sub-brands (Betway Casino, Betway Live)
- Supporting the Global Brand team on research related to our brand positioning and audio-visual identity, such as ongoing measurement of our distinctive brand assets
- Supporting local teams with ad-hoc insight needs designed to support strategic objectives, including creative/campaign development

Across all projects, the Research Executive will:

- Help relevant stakeholders to articulate key business issues and translate these into clear research objectives
- Help identify the optimal 3rd party agency to work with (whether a new or existing provider), through the articulation of research briefs and reviewing of proposals, ensuring we opt for the most beneficial/cost-effective approach

Acting as an advocate for research across the Group, including:

- Sharing findings from Betway projects in key internal forums
- Creating and disseminating one-page project summaries
- Helping to establish best practice research design, specifically supporting teams involved in the surveying of existing Betway customers (e.g. CRM)
- Sharing relevant research/industry news/webinars across relevant parts of the business
- Keeping up-to-date with the latest research innovations and their potential use
- This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives._

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

- Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
- Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
- Expertise in managing multiple projects simultaneously, with a trac