Sr Gtm Specialist, Live Sports, Product Sales

5+ years of experience developing, leading, negotiating and executing corporate and/or business transactions
- 5+ years of professional work experience
- Bachelor's Degree
- Experience managing internal relationships with senior stakeholders, including Sales, Account Management, Marketing, and Product groups
- Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging.
- Experience dealing with results, metrics and data management and a desire to create and build new processes
- Possess analytical and quantitative skills (including the ability to effectively use tools such as Excel and Access) and an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses
- Experience in working in product facing role or working directly with product teams
- Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing

Job summary
Amazon Advertising is dedicated to driving measurable outcomes for advertisers, agencies, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.
The Product and Sales Specialist organization are the voice of the customer and the field back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solutions. This is a globally focused team that is responsible for owning interactions with each Product org, producing a stack-ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade-offs. They also develop and implement global GTM strategies and sales plays, both for existing capabilities and new ones (e.g. betas, launches) in order to drive adoption and advertiser maturity.
The Regional GTM Specialists sit in region, customizing and deploying WW crafted GTM strategies based on local conditions (e.g. product availability, advertiser and business maturity, Sales readiness, customer demand signals, etc.). These Regional GTM Specialists act as the voice of Product and Sales back to the WW GTM Specialist team, and they take the lead on launching new products within their geography. Regional GTM Specialists specialize in building playbooks, programs and mechanisms that unlock incremental product adoption and revenue growth within their territory. The Regional GTM Specialist in this role will focus on Live Sports ad products for EU. The GTM Specialist will develop sales packages and execute repeatable sales plays across their geography partnering with local Sales Specialists in order to solve local customer challenges. Regional GTM Specialists also collaborate closely with Regional Marketing Managers to craft and deploy Sales and Marketing narratives.
- Articulate the voice of the regional customer and Sales back to the global Ads Product organization through the WW GTM Specialist, to define product development priorities that help to set global and regional direction for Ad Sales go-to-market.
- Own the regional inputs for the new centralized intake process (and escalation process) that encompasses worldwide Sales team and voice of customer input to produce a stack-ranked set of Global Sales priorities.
- Collaborate regularly with regional Product, Sales, and Sales Specialist teams in order to influence roadmap decisions. Codify final roadmaps via adjusted WW playbooks that enable regional and local scaled delivery.
- Modify and implement WW GTM strategies and sales plays for their covered region/category, both for existing capabilities and new ones (e.g. betas, launches).
- Publish Sales’ prioritized set of regional product priorities on an annual basis to be surfaced with the WW GTM Specialist team, and review quarterly with both regional Sales and WW GTM Specialists to evaluate trade-offs and escalations.
- Partner with Product Marketing on regional/category Sales and Marketing narratives.
Key job responsibilities
- Hands on working knowledge of digital media (e.g. DSPs, programmatic media, premium digital video, performance advertising)
- Experience building and executing product and sales strategies across teams
- A proven track record of leading and driving multiple complex programs to meet business objectives and a demonstrated ability to translate strategic initiatives into detailed operation plans
- Advanced statistical modeling experience
- Experience launching a nascent product or service
- Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity