Senior Marketing Specialist

**Growth Marketing Strategist (DTC & AI-SaaS Focus)**

**Location**: UK (London preferred) or India (Remote OK for top talent)
**Type**: Full-Time | Hybrid/Remote
**Reports to**: Founder & Head of Growth Strategy

**About GoZupees**

GoZupees is a cutting-edge AI transformation company helping brands modernize marketing, sales, and support with agentic AI systems, performance-led funnels, and data-first execution. We work with eCommerce, SaaS, and telecom clients across the UK, US, and India — and we also build our own media and product companies. If you're looking to work with a founder-led team building the next wave of AI-enabled growth systems, this is your opportunity.

**Role Overview**

This role is ideal for someone who thrives in a fast-paced, builder-led environment and is looking to scale their impact across multiple brands, not just one. You will **lead key growth experiments, craft scalable strategies**, and work directly with the founder and senior team on our internal and client-facing projects.

**What You’ll Work On**

**Strategy & Planning**
- Build, test, and scale growth strategies across DTC, SaaS, and AI agent products
- Design full-funnel growth frameworks (TOFU to BOFU) across paid, organic, and owned media
- Architect campaign calendars for product launches, BFCM, seasonal promos, and new feature rollouts

**Channel Execution**
- Meta/Google/TikTok ad testing and scaling
- CRO and landing page optimization using tools like Webflow, Unbounce, Hotjar
- Influencer/affiliate/commerce content partnerships (Impact, CJ, niche blogs)

**Systems & Automation**
- Set up and optimize AI workflows (e.g., auto-generated content, funnel logic, segment builders)
- Use tools like Zapier, Make, or Replit to streamline repetitive tasks
- Integrate dashboards to monitor CPL, CAC, LTV, ROAS, etc.

**Experimentation & Reporting**
- Plan and execute A/B tests across creative, landing pages, and offers
- Regularly review and optimize funnel metrics
- Work closely with content and dev teams to implement conversion assets, forms, pixel tracking, and retargeting systems

**You’re a Fit If You**
- Have 3-6 years of hands-on performance/growth marketing experience in DTC or SaaS
- Are fluent in **growth strategy, funnel design, attribution, and testing methodology**:

- Are comfortable using AI tools (e.g., ChatGPT, Claude, Copy.ai) to accelerate work
- Thrive in a fast-paced, high-performance environment without micromanagement
- Can work independently, manage vendors, and collaborate with designers, developers, and founders
- Bonus: Experience with B2B marketing, SaaS onboarding flows, or working in an agency/startup environment

**Tools You Should Know or Be Ready to Learn Fast**
- **Ad Platforms**: Meta Ads, Google Ads, TikTok Ads
- **Web & Analytics**: GA4, Hotjar, Webflow, Shopify, Replit
- **CRO**: VWO, Unbounce, Instapage, ConvertBox
- **Automation**: Zapier, Make, Airtable, Notion, Replit
- **AI**: ChatGPT, Claude, Midjourney (for creatives), Gemini, Replit Agents

**Location & Compensation**

**What Success Looks Like (in First 90 Days)**
- Audit and present strategy improvements for 2 active funnels
- Drive measurable improvement in CAC, ROAS, or conversion rates
- Design and document at least 1 repeatable growth playbook for internal use
- Work with dev/design teams to launch 1 experiment per week across owned brands

**How to Apply**
- Your CV or LinkedIn
- Examples of growth wins (before/after metrics, screenshots welcome)
- A Loom or video answering this: _“What’s the most underrated growth tactic no one is using well today — and why?”_

Want a team that values autonomy, bold thinking, and getting things done? You’ve found it.

**Job Types**: Full-time, Permanent, Fixed term contract, Zero hours contract
Contract length: 12 months

Pay: £36,000.00-£48,000.00 per year

**Benefits**:

- Company events
- Employee mentoring programme

**Education**:

- Master's (required)

**Experience**:

- Digital marketing: 2 years (required)
- Marketing: 2 years (required)

Work Location: In person