Brand Marketing Manager

1 day ago

Croydon, United Kingdom BMS Performance Ltd Full time

The role of the **Brand Marketing Manager -**

The Brand Marketing Manager is responsible for developing and managing audiences and data marketing strategies, and for planning marketing activity for their allocated portfolio. You will lead the planning and execution of a wide variety of marketing campaignsand ensure the implementation and fulfilment of each campaign within budget and on schedule. This role will be responsible for forging strong working relationships with internal and external stakeholders and for contributing to the strategic direction of newand existing products.

Responsibilities of the **Brand Marketing Manager -**
- Create and executes a circulation acquisition/retention strategy for each of the 3 publishing brands within the portfolio and delivering lead generation pipelines for the 3 subscription brands.
- Manage brand marketing budgets, ensuring forecasts are regularly updated, correctly allocated and not overspent, and plans for contingencies and budget changes.
- Ensure data is collected and used compliantly in a post GDPR environment.
- Build strong relationships with key business, editorial and commercial stakeholders at a divisional level, and attends regular brand and team meetings as required.

To be considered **you must have -**
- A track record of experience within brand and subscriptions marketing.
- A good understanding of lead generation techniques to support sales and commercial acquisition efforts.
- Advanced understanding of marketing principles, developments and new techniques and demonstrated experience in campaign management.
- Strong project management and organisation skills and ability to manage several simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities.
- Excellent communication skills - verbal and written - and a strong track record of creating compelling and effective communications.

The **company** - Our client is a B2B content, subscription & networking business. They connect influential people and organisations to a high-value network of decision-makers, data, and ideas through their industry-leading portfolio of brand.

Our client aims to engage deeply with their niche industry communities across multiple platforms. Serve their audiences with insightful journalism, great events and intelligence, as well as provide networking for the communities to enable them to successfullydevelop their businesses and careers.

The package for **Brand Marketing Manager -**
- Salary £25,000 - £30,000
- Flexible working

**The location -**

The position of Brand Marketing Manager is based in Croydon on a hybrid working policy.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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