Communications Co-ordinator

**Job Title**: Communications Coordinator

**Tenure**: Permanent

**Base**: Workington Head Office/Home Working

**Responsible to**: Marketing and Income Generation Team Leader

**Responsible for**:No direct reports

**Salary**: £22,124 per annum

**Hours**: 37.5 hours per week

**JOB SUMMARY**:
The role of Communications Co-ordinator is based within the Marketing & Income Generation (MIG) Team. The overall purpose of the MIG Team is to raise the profile of Hospice at Home West Cumbria (HHWC) and to generate income to support all Hospice activities.

The post holder will play a key role in achieving these objectives through coordinating communications activities, working alongside fundraising, retail and clinical services to support and enhance their activities.

**DUTIES AND RESPONSIBILITIES OF THE POST**:
**Key responsibilities of the job**:

- In conjunction with the Director of Funding and Communications and Marketing and Income Generation Team Leader, devises an effective annual communications strategy. Delivers the objectives of the communications strategy, constantly reviewing and developing it.
- Works with colleagues in the MIG Team to develop the Hospice at Home West Cumbria brand and act as brand guardian ensuring consistency and visibility of brand across the organisation and within the local communities in which we serve.
- Works with colleagues and supporters to pull together content for internal and external news items/information to ensure people (internal and external) are informed, engaged and connected to what’s happening across the organisation and understand how they can contribute to meeting the charity objectives and support us.
- Leads on the delivery of creative and engaging internal, local, regional and national awareness campaigns to increase engagement levels and opportunities for income generation.
- Develops relationships with news media (print, TV, radio, online), responding to enquiries, recognising opportunities for media coverage and generating high quality coverage to continually raise the profile of HHWC.
- Day to day management of our website, social media platforms and other digital communication tools such as e-marketing and e-fundraising, creating an engaging and participative online experience. Track, monitor and respond to engagements on our social media platforms, using common sense and sensitivity to safeguard the integrity of HHWC at all times.
- Provides HHWC with guidance about current developments and good practice relating to communications activities and be astute to emerging communication platforms that could offer an opportunity to widen our reach.
- Coordinates and participates in photo, video shoots and interviews, developing a library of images and content for use in marketing materials.
- Develop a detailed knowledge of the work of HHWC, undertaking speaking engagements giving talks and presentations in order to develop and inform our supporters and potential supporters.

**Personal Development**:

- To be committed to personal and professional development and engage in mandatory and statutory training as required.
- Set challenging goals through the appraisal process to ensure the effective delivery of personal objectives.
- To keep updated with current policies and procedures.

**General**:

- To ensure that personal conduct, ways of working and work activities are aligned to the Hospice’s purpose and values at all times.
- In accordance with the Data Protection Act 2018 and the General Data Protection Regulations, to ensure the maintenance of confidentiality in respect of staff, volunteer and client records and all privileged information relating to the services of the Charity, its patients, staff and volunteers and particularly of the area for which directly responsible.
- To promote and foster the Hospice’s reputation and standing within the community and with private, statutory and voluntary sector agencies and organisations.
- To adhere to the Health and Safety policy and report all accidents, incidents or near misses promptly and when requested to co-operate with any investigations undertaken.
- To be aware of obligations and to abide by the spirit and nature of the Equal Opportunities policy to avoid direct and indirect discrimination.
- To undertake any other duties which may be reasonably required.

**Person Specification**

**Communications Coordinator**

**Qualities Required Essential (E)**
**Desirable (D)**

**Practical **Communications/marketing qualification **OR** relevant experience E
**Knowledge and **experience
**Qualifications **Knowledge of social media scheduling and content management software e.g. Hootsuite D
Knowledge of a variety of digital platforms that can be used to enhance engagement E

**Skills and **Ability to perform simple mathematical calculations manually E
**Competencies**
Ability to devise communications that contain accurate grammar and spelling E
Skilled communicator, able to persuade, influence, enthuse