Global Content Producer

Here at Mayborn Group, parent company of the award-winning baby brand Tommee Tippee, we have an exciting opportunity for a Global Content Producer to join us on a 12 Month Fixed Term Contract

We are looking for a passionate and driven individual to join our fantastic Digital team at our Global HQ based in Newcastle.

Within Mayborn we have a clear ambition to step change our digital delivery. This includes increasing dedicated global digital marketing and ecommerce resource across the business, investing more spend behind digital brand and OMNI activations and placing our digital growth ambitions at the heart of our strategic direction. Digital is a key enabler to help us transform how we structure and equip our workforce, engage with our consumers and customers, add benefits to our products and services, and improve our operational excellence going forward.

Working within the global ecommerce and marketing team, and alongside global creative services and category functions this role is focused on delivering within a digital framework to maximise the impact of our brand communications with consumers.

The role will also involve working closely with the regional commercial and marketing teams to ensure a complete 360-degree approach to digital brand activations across all platforms to maximise our ROI and consumer impact.

**This role will be based at our UK Headquarters in Newcastle upon Tyne and will be required to work in the office three days a week (Tuesday, Wednesday, and Thursday).**

**What you will be doing**:

- Creation and validation of optimised online product content for new product launches. As well as continuous improvement of existing portfolio for our e-tail partners, including Amazon and our DTC platform.
- Driving content best practise and creating best in class content for our consumers and being a thorough leader in this field.
- Keyword research as well as competitor monitoring vs rest of the market.
- Work with Global Category to understand the features and benefits of new products and translate their briefs into engaging content.
- Work closely with Global Content team to brief new content, issue retailer frameworks and provide image suggestions to support copy.
- Work with regions to understand insight briefs, allowing market research to determine content optimisations and, to co-create product content briefs where applicable.
- Manage through translations of globally created content into regional languages using our translation agency.
- Develop and submit briefs and work closely with the internal agency on managing through to sign off.
- Develop frameworks for visuals and inputting into product launch playbooks to ensure consistency of roll out across platforms.
- Management of retailer content on our PIM system, ensuring assets are available and updated as and when needed.
- Monitor, analyse and report on the effectiveness of content and make recommendations for key improvements and refinements.

**What skills and experiences you’ll need to ace this job**:

- Experience within a similar content-focused role
- Experience in writing SEO-optimised content is desirable
- Passion for translating complex concepts into clear and compelling brand and product storytelling
- Excellent attention to detail to ensure mínimal copy errors and amends **Excellent written and verbal skills**:

- Ability to work to and meet tight deadlines
- Ability to manage multiple tasks and prioritise workloads

**Job Types**: Full-time, Fixed term contract

**Benefits**:

- Additional leave
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- Life insurance
- On-site parking
- Private medical insurance
- Work from home

Schedule:

- Monday to Friday

Work authorisation:

- United Kingdom (preferred)

Ability to Commute:

- Newcastle upon Tyne (required)

Work Location: Hybrid remote in Newcastle upon Tyne