Marketing Analyst

1 week ago

London, United Kingdom Harnham Full time

**MARKETING ANALYST**

**UP TO £60,000**

**LONDON**

**THE ROLE**:
The Marketing Analyst will be responsible for the following

Support the Acquisition Director and Acquisition Team:

- Enhance the Trading measurement and reporting to highlight the key drivers of growth and enable them to be monitored and managed.
- Demonstrate the effectiveness of marketing investments (on a weekly and monthly as well as periodic basis), with all programmes measured and optimised at the margin.
- Lead the thinking on how we optimise the volume/value trade-off, enabling us to develop a clear price and promotional strategy for every channel and programme.
- Develop alternative measurement approaches and methodologies to sit alongside the Econometric approach, to provide key stakeholders (including C Level) with a deeper and broader understanding of the impact of Acquisition activity on driving new Member growthover the short and long term.
- Lead the thinking on how we optimise the marketing mix, so that we're driving the right volume and value in every channel (including the baseline), reaching the target consumer segments, and achieving strategic goals.
- Enable us to develop an approach that measures how we're reaching the right customer segments - looking at reach, penetration and effectiveness by segment.
- Collaborate with the Retention Optimisation and Channel Analyst to monitor and measure the impact Acquisition activity is having on our existing Members.
- Build a culture of Results Focus and Continuous Improvement across the Acquisition Team.

**YOUR SKILLS AND EXPERIENCE**:
The Marketing Analyst will have the following skills and experience:

- A strong analyst with a proven track record of delivering accurate, insightful analysis used to contribute significantly to commercial objectives.
- Able to simplify analytics into recommendations and work with operational teams to implement by building close and trusted relationships
- Highly numerate with experience of data manipulation and relevant analytical tools, mainly including advanced Excel. Looker an advantage.
- A commercially aware individual, able to appreciate and contribute to the wider business strategy and objectives
- A developed understanding or interest of callcentre operations, ideally within a consumer retention environment, and able to appreciate operational pressures and how they play into commercial performance
- A degree level qualification or equivalent within an analytical discipline e.g. maths, physics, engineering etc.

**THE BENEFITS**:
The successful Marketing Analyst will receive a salary of up to £60,000 based upon on experience.

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