Brand Content Copywriter

1 day ago

London, United Kingdom PPHE Hotel Group Full time

**Department**: Marketing

**Job Level**:Team Member

**Job Type**:Full Time

**Hours per week**:40

**Job Reference**:REQ9368

**Date Posted**:21 August

**Brand Content Copywriter - London**

The Brand Content Copywriter will work closely with the Brand Content Manager to deliver high quality, engaging copy across a range of formats (both digital and print). The Brand Content Copywriter will be responsible for ensuring the tone of voice for our brands are upheld.

**The ideal Content Copywriter will**:

- Have a strong ability to adapt and change their writing style for each platform and brand.
- Be a natural storyteller at heart, constantly looking for new and innovative ways to deliver brand messages, avoiding the status quo at all costs. We’re looking for a strategic thinker with creative ideas who can take a solution-based approach to work.
- ** **Your main duties as a Content Copywriter**:

- Create website landing pages optimised for search
- Optimise existing landing pages in line with keyword recommendations from digital team
- Write compelling destination focused blog articles which balances both SEO and engaging storytelling
- Craft engaging, click-worthy captions that stand out from the crowd on social media
- Work alongside wider content team to deliver magazine articles (print)
- Ensure brand tone of voice is upheld across all touchpoints
- Revise existing landing pages and website copy to ensure content remains fresh and up to date
- Take ownership of hotel level content matrices, ensuring all details and information remains accurate
- Work with the wider content team to challenge conventions and offer fresh and exciting storytelling across all brand touchpoints
- Research and interview artists, influencers and people of interest for articles and videos
- Produce video scripts for voiceover artists when required
- Partake in content planning, idea generation and strategic development for each brand
- Work with stakeholders to truly tell the story of each hotel
- Occasionally upload content to CMS platforms as required

**Benefits or you as a PPHE Content Copywriter**:

- 30 Days of holiday a year (inclusive of bank holidays) increasing with years of service
- Flexible access to salary through Wagestream platform
- High focus on wellbeing and work life balance
- Open & transparent communication culture
- Competitive salary
- Discounted hotel staff rates for Park Plaza & Radisson Hotels worldwide
- Meals on shift
- Great learning and development opportunities with 8 hotels in central London offering excellent progression prospects
- Complimentary dry-cleaning
- Exclusive discounts for hotel restaurants
- Access to Benefithub discount platform

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