Brand Copywriter

2 weeks ago

London, United Kingdom Penhaligon's Full time

In the world of Penhaligon’s, one must sound the part (as well as smelling it). Our tone of voice is our signature scent. We write to create a wonderfully immersive world, we sell through storytelling, but we must keep sight of our commercial aims of course.

As a member of the Global Campaign and Content team, you will write and edit content for a variety of brand led projects. A poetic storyteller, you should be highly creative and imaginative, producing interesting written content plus compelling marketing and promotional materials for a wide variety of channels. You will work very closely with the full Content team to determine the conceptual and copy direction of branding and campaigns. You will also be responsible for producing creative storytelling, editorial and brand content, product copy, press releases, branded corporate communications and style and campaign guidelines.

**Brand Copywriter Responsibilities & Desired Skills**:

- Act as guardian of Penhaligon’s brand tone of voice, including regular refreshing and maintaining of brand toolkit.
- Brainstorming ideas and concepts for the visual and words with other members of the content team.
- Superior writing and strong conceptual communication (big ideas) are a must.
- Use SEO principles to maximize copy reach across all digital channels.
- A keen interest in British Culture & History is advantageous.
- Work closely with Digital Content Editor to ensure digital campaigns adhere to established tov.
- Be highly creative and imaginative.
- Have good written and interpersonal skills.
- Be able to work under pressure and juggle multiple projects under tight deadlines.
- Have an eye for detail with strong proofreading skills.
- Work well in a team and provide team support.

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