Head of Social Media

**Say Hello to Savills **

Savills is a global real estate services provider listed on the London Stock Exchange. With an international network of over 600 offices (100 of which are located in the UK) and circa 39,000 staff throughout the Americas, the UK, Continental Europe, Asia Pacific, Africa and the Middle East. Founded in the UK in 1855 by Alfred Savill, Savills is one of the world’s leading property agents. For over 165 years, Savills has offered outstanding property, specialist services and expert advice to clients, helping them with their property decisions and ambitions.

Passionate about property, Savills provide a full range of real estate services to clients worldwide, with a strong emphasis on local market knowledge. The business’s success has been built on providing an environment which attracts the best people in the industry. Savills champions and rewards innovation, entrepreneurialism and are proud of the culture the business has fostered in recent years.

Savills is a highly successful business because of its distinctive culture. There are many factors that combine to make the organisation a brand to be proud to be associated with. Colleagues are entrepreneurial, determined, action-oriented, and committed to a clear mission: to be number one in Real Estate, as judged by our colleagues and clients. Their engagement and their affection for the business is reflected by the lowest colleague attrition rate in the industry. Relationships are critical to success at Savills. The workforce is made up of a diverse range of people with different backgrounds and areas of expertise, and individuality and authenticity are encouraged.

**An outstanding opportunity**

You will be joining a growing team of 75+ marketing professionals at an exciting moment in Savills 165 year history as we evolve as a marketing team to support the next chapter of the businesses growth agenda under the leadership of Victoria Bennett.

You will be based out of our new temporary office in Rathbone Place in London (our home for the next 12 months). You will be empowered to balance your time, and that of your team, effectively based on your stakeholder needs and the business objectives.

This is a rare opportunity to play a fundamental marketing leadership role for one of the most successful and prestigious Real Estate brand in the world as we accelerate our marketing transformation programme. We are seeking a self-motivated, highly creative and socially native experienced Head of Social Media to own the continued development and growth of our Global and UK Savills social media channels, and provide oversight and global coordination across the many local social channels internationally. You will lead on all aspects of global social strategy development in alignment with our global reputational, brand and business goals; deliver the measurement and evaluation framework globally; and lead the delivery of integrated campaigns and channel management for our global and UK accounts.

You will have a strong understanding of the current social media landscape. Working with corporate and consumer communications teams, as well as cross-channel marketing, you will develop a strong social content strategy with a distinct & credible Savills voice and robust amplification plans developed in partnership with the Digital Marketing (Performance Marketing) teams to achieve measurable results.

This role reports into the Head of Brand & Marketing, Savills UK and has a dotted line into Group Head of Digital and Head of Group, UK and EMEA PR and Coms. You will work closely with various in-country Marketing and Comms leads and the wider Global Communications Team to develop a social-first and audience-centric strategy, plans and campaigns to enhance Savills reputation in the country across internal and external stakeholders.

**Key job responsibilities**
- Create and lead the development of an integrated global social media strategy and the owned execution for Savills Global and UK channels across multiple platforms and territories including LinkedIn, Facebook, Twitter, Instagram, Pinterest, YouTube and coming soon Tiktok
- Work with the Content & Engagement team and Corporate Communications to formulate content plans to ensure social media outlets are populated with fresh, interesting and innovative content.
- Closely collaborate with marketing and communications to produce social campaigns from within the organization by colleagues, the in-house studio, as well as managing external agency partners to create campaigns and experiences for Savills where relevant.
- Own the processes, tools and playbooks associated to the optimal running and governance of the social media channels including share platforms, social media management and monitoring tools.
- Set goals and benchmarks for social media performance within the wider marketing objectives sets and parameters
- Set up and manage ongoing reporting process to give visibility to content and soci