B2c Marketing Specialist

**B2C Marketing Specialist**

**Up to £35,000 per year plus various company benefits**

**Worthing, West Sussex**

**Full time/Permanent**

Are you an experienced marketing manager with a background in implementing, creating and monitoring the direct response of B2C Marketing Campaigns?

Are you customer minded, with a flair for the creative and a think outside of the box attitude?

Do you want to work for an ever expanding company that will not only encourage this creativity, but help you to hone your skills and progress whilst doing so?

Are you nodding yes to all these questions? **Then Join us**

**P_lease note: _**_this is a Hybrid position, so you will only be expected to attend the head office one day per week_

**Us, and our Vision.**

Bluecrest is on a mission to put better health in the palm of people’s hands. Now in our 10th Anniversary year, we’ve grown considerably since 2012 to acquire over 400,000 customers across the corporate and consumer markets. We’re now reinvesting in our teams across technology, marketing, product development, sales and operations to build an infrastructure capable of delivering the next 5 years of growth and making our products market leading.

Our goal is to become a long term partner in our customers health and wellbeing by providing innovative, engaging and trustworthy ‘Health Tech’ solutions all over the country.

**Why we need you**

**What we hope you’ll have**
- You have a proven track record of creating successful direct response campaigns
- Experience working with print media and campaigns is an advantage
- You have at least 3 years’ experience in a similar role
- A team player with excellent written and verbal communication skills
- Excellent organisational and planning skills
- Analytical and results driven
- Exceptional attention to detail
- Ability to think creatively and problem-solve
- Knowledge and experience of using the full marketing mix
- Knowledge of writing for offline and digital channels
- Experience of A/B testing and the ability to use data to inform design decisions

**This is a varied role, and at this pivotal stage in our company growth you’ll find yourself busy overseeing multiple aspects of both our online and offline B2C Marketing Campaigns, as well as..**
- Planning and creating engaging, data-driven campaigns to acquire new customers or encourage existing customers to make repeat purchases
- Write effective sales copy to drive sales and re-engage customers
- Devise new marketing campaigns and implement strategies to engage different audiences (e.g. acquisition, existing, lapsed customers) and encourage them to make a purchase through print and digital campaigns
- Help to develop content strategies to drive customer acquisition and retention
- Working towards agreed KPIs and metrics for every campaign
- Use proven writing techniques including AIDA to develop campaigns that generate sales
- Create and distribute regular customer / prospect newsletters
- Researching and analysing market trends and competitors
- Employing a test and learn strategy, constantly searching for improved results
- Working closely with key agency partners to deliver plans

**_Please note - this is a Hybrid role, so for the first month you will be expected to attend the head office Monday - Friday during training, after this you will only be expected to come in one day per week._**

**What can we offer you in return?**
- Competitive salary of up to £35,000 per year
- Matched company pension
- Annual Leave rising with years of service up to 4 years, plus bank holidays
- Four free health assessments per year, on us
- Company sick pay scheme
- Employee referral bonus scheme
- Various avenues for progression within the business
- Offenders Act 1974 (Exceptions) (Amendment) Orders 1975 and 2001 and therefore all convictions,_
- cautions and bind-overs, including those regarded as ‘spent’, must be declared._
- We kindly ask recruitment agencies to refrain from making contact with us._
- Any personal information you share with us will be treated in line with our company Privacy Policy._
- Bluecrest Health Screening Ltd is proud to promote equal employment opportunities to all applicants and employees regardless of their race, religion/belief, sex, sexual orientation, marital status, pregnancy, maternity, national origin, ethnic background, disability, or age._

**Salary**: Up to £35,000.00 per year

**Benefits**:

- Company events
- Company pension
- Employee discount
- Life insurance
- On-site parking
- Referral programme
- Sick pay
- Wellness programmes
- Work from home

Schedule:

- 8 hour shift

Application question(s):

- Do you currently have the right to work in the UK
- Do you have a proven track record of creating successful direct response campaigns
- This is a Hybrid role, so you will be expected to attend the Head Office in Worthing, West Sussex a minimum of one day per week - are you able to do this
- Do you have experience using A