Marketing Executive

**Purpose of the Job**
- To assist with the execution of marketing objectives to drive sales for new business and current customer bases through building brand presence, SEO strategies, event support, and informative content.
- To develop, coordinate, and execute an optimisation strategy to increase T-Tech SEO ranking with an overall objective to attract the right leads to our website for conversion.

**Main Duties and Responsibilities**

**_SEO and Ad Management:_**

Identify strategies and techniques to increase website traffic and ranking on search engines

Manage the use of Google Ads and LinkedIn Ads to drive marketing campaigns

Research appropriate search terms and keywords, and opportunities for organic growth

Optimise copy on website and landing pages, to improve quality of content

Track, report, and analyse performance metrics to understand strategy success, and make recommendations for improvements

Develop a link building strategy for maximum optimisation and search engine rankings

Collaborate with the marketing and sales team to manage SEO and ad strategies

**_Event Support:_**

Assist with the coordination of T-Tech events, whether we are exhibiting, sponsoring, or attending

Manage all administration leading up to and on the day of event

Manage event operations, including venue prep, catering, gathering T-Tech collateral, and do final checks in advance of the day to ensure everything meets standards

Report on success of event and create content during and following event

Seek out new opportunities to showcase at

**_ Content Creation: _**

Content creation in various formats (blog, infographic, video, landing page, case study, ebook, how-to guide, webinar etc) and collaborate with sales team to develop content ideas, details for case studies, or any collateral required for client engagement.

Analyse engagement reports of published content in HubSpot for growth and further improvements

Work with and encourage sales and wider team to interact and share content on all platforms

**_ Data Management _**

Ensure contacts in HubSpot have all the required fields complete, and remove any unwanted contacts, e.g. website trolls, personal accounts, duplicates

Import and manage lists of leads and customer data

Improve and refine buyer personas in HubSpot

Create monthly report summarising performance stats

Work with the Marketing Assistant to ensure data management is a consistent activity

**_ Other Marketing Responsibilities: _**

Conduct research of new industry products, solutions, and offerings from key competitors, and review against our own position to identify areas for improvement and change.

**_ Other Common Responsibilities:_**

Maintain up to date knowledge of T-Tech’s operational procedures and Employee handbook and comply with the requirements

Participate fully in company-wide initiatives

Undertake other duties as may reasonably requested by management

**Requirements**:

- At least 2-year experience in a digital marketing and SEO focused role
- Experience with Google and LinkedIn Ads
- Experience using Google Search Console, Google Analytics, Semrush or other SEO specific tools
- Some exposure/interest in IT and technology
- Experience with CRM/marketing tool like HubSpot

**Excellence Needed: Vital to role**
- Quality Focus: committed to high quality content and T-Tech’s reputation
- Multi-Tasking and autonomy
- Excellent written skills, including copy writing for different audiences
- Strong Oral and interpersonal skills
- Ability to use initiative and act proactively
- Attention to Detail: able to spot discrepancies and errors in your own and others’ work
- Confident in learning new skills quickly

**Needed consistently: important to the role**
- Research & Evaluation
- Data/Analytical skills
- IT literacy
- Drive

**Benefits**
- Competitive salary depending on your experience and skills
- Medical Cash benefits
- Pension after 3 months of employment - T-Tech will match employee contributions up to 4% of salary
- Life Assurance
- Income Protection
- Learning environment working alongside experts in the latest technologies
- Special focus on training and development
- Social committee that organises quarterly social events (karting, bowling, pizza evenings and other exciting events)
- A vibrant London office
- Exceptional career progression opportunities