Head of Field Sales 12 Month Ftc

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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What will this role achieve?

Working across both Grocery and Impulse channels, the Head of Field Sales reports into the Convenience & Impulse Director and is the main conduit between our 2 contracted agency field partners: Powerforce for Grocery and Exsellence for C&I. The role assumes the indirect responsibility and management of c80 heads who represent pladis across c20k retail and wholesale outlets.

This role is pivotal to drive best-in-class execution of pladis strategy to the point of purchase through tailored channel plans and quarterly briefing for large stores, convenience format and depots, through tailored channel plans.

The Head of Field Sales is part of the C&I Leadership team.

What will be your key deliverables?
- Develop and implement the field sales strategy and cascade the annual plan to the team through quarterly brief to cover priorities, actions and targets.
- Set, track and review performance versus quarterly and annual targets. This includes coverage, frequency, geography, fascia type, distribution, volume, execution and sales delivery, to determine the team impact and ROI vs. spend.
- Day to day contact with agency management to review and assess ongoing performance and adherence to contractual KPIs, including category data and competitor activities in channel to identify opportunities and threats.
- Lead the Field Sales tender process of the C&I and Grocery field agency - With C&I due for implementation in January 2026.
- Partner with the Grocery Customer teams to deliver field support of Top 4 promo plans, best in class execution of key branded campaigns, compliance improvement and sales increase.
- Deliver the Impulse Playbook Field sales big rocks across Route to market, Symbols and Independents, focusing on core range and NPD distribution, space and visibility, with clear success criteria and parameters.
- Optimise pladis relationship with Bestway Wholesale and facilitate close collaboration between the Wholesale account team and Wholesale Development Managers to deliver in-depot standards, including stock cover, availability and execution.
- Collaborate cross-functionally with the ‘Better Biscuits’ CRM platform and Trade Comms teams to ensure a consistent strategy and approach across Field, CRM and Comms, delivering KPIs of sign-on and platform engagement.
- Lead the thinking of the Field Sales toolkit, by working closely with Shopper, Category and Brand Marketing to deliver the necessary tools, selling aids & point of sale to drive sales and support best in class product and campaign impact.
- Lead and develop upweighted tactical field resource to support key events - seasonal, NPD launches, critical brand campaigns.
- Drive pladis’ awareness of Field sales potential and capability to leverage resources and optimise outcomes.

What do you need for this role?
- Sales experience and strong understanding of the dynamics of the UK retail landscape across Grocery and Convenience & impulse.
- Ability to develop an actionable strategy, to implement in outlets.
- Experience of third party relationship management, preferably in Field sales
- Strong collaborator, influencing internal functions to support and drive the Field output.
- Leadership mentality, strong communication skills and demonstrable experience to deliver through others

Our Purpose

Bring happiness with every bite

It’s a purpose that every one of our colleagues, all around the world believes in. And while we’re all unique, we also share the same values.

Each of our values is important on its own. In combination they’re incredibly powerful.

Our values have deep personal meaning to us. They’re part of who we are and what we stand for as an employer

Living our pladis values is a key part of success, look out for questions in your interview that link to these key pladis values.

Our Values

Purpose led - We’re energised and guided by our purpose to bring happiness with every bite

Agile - We’re ever evolving, we never stand still, always improving for our customers and our consumers

Positive - We’re highly motivated