Digital Communications Officer

Job Introduction
Are you a creative storyteller with a talent for creating engaging content across a range of digital channels?

We’re looking for someone to join our Digital Communications team to help us bring our projects to life - capturing dynamic, high-quality visuals that reach and connect with new audiences in the West Midlands.

As a Digital Communications Officer, you will be responsible for the day-to-day management of a wide range of digital tools and channels. This role sits at the very heart of everything that we do and your role will be to initiate, plan, develop and implement a wide range of innovative and engaging digital communications strategies, that will raise awareness of the work of the West Midlands Combined Authority and the Mayor of the West Midlands, whilst establishing us as a recognised and trusted brand for the residents of the West Midlands.

Working with internal and external stakeholders, you’ll play a key role in transforming our social media channels through the delivery of cost effective, bespoke digital content that supports the priorities of the West Midlands Combined Authority and the Mayor of the West Midlands. No two days are the same in this role. You could be taking photos at events, filming videos showcasing the impact of our work in the real world, engaging with community groups on social media or writing blogs to attract organic search traffic and everything in between.

We need someone who has strong attention to detail, enjoys working collaboratively and is a creative thinker with a passion for the region.

**What you will be doing**
- Develop and implement digital communication strategies for the West Midlands Combined Authority that are flexible and responsive to growing priority requirements.
- Manage a wide range of digital content including video, articles, photography, social media posts, infographics in conjunction with internal resource and agencies.
- Work closely with the Media and PR teams to ensure that stories are communicated through relevant digital channels.
- Attend corporate and marketing events, managing digital content in real-time.
- Develop partnerships with local authorities and other key stakeholders.
- Provide digital advice, creative ideas, media planning and project management as required for the marketing team and other identified areas within WMCA.
- Tag, track, optimise and provide digital analytics for organic campaigns.
- Commission market research and undertake analysis of market segment data to inform new communications campaigns.

**About you**
- Experience of using camera to film and photograph people, places and events - creating high-quality visual content for social media and digital platforms.
- Proven track record of creating a wide range of social media content
- Experience of using computer-based information systems
- Experience of updating websites, blogs and social media channels
- Excellent organisational skills
- Good communications skills
- Attention to detail and proof-reading skills
- Able to analyse and evaluate information
- Cross Functional Awareness
- Able to spot an interesting story and bring it to life in an engaging way digitally
- Able to repurpose content to suit the style and audience of each relevant channel, including the website and social media channels
- A champion for best practice on all digital channels and able to create excellent content that will help us achieve our goals of being the most engaged authority on social media

**Location.**

The location for this role is 16 Summer Lane with at least 2 days a week spent in the office.

**How to apply**.
- ** Build your Profile.**Upload your CV to help populate your career and education details.
- ** Write your Supporting Statement.**Make sure to address each of the required essential criteria.

**Anonymised Applications.**

Your uploaded CV won’t be visible after submission. Our process is anonymised, and **only the information in your profile is used for shortlisting**. Be thorough in each section. it’s your chance to showcase your skills and experience.

**Using Artificial Intelligence (AI)**

Applications that rely too heavily on AI may be rejected during shortlisting. For help on how to write a supporting statement, please visit the **FAQs** section of our careers site.

**Reasonable adjustments.**

**Salary and benefits.**

We offer a comprehensive benefits package that includes:

- Local Government Pension Scheme (**one of the most generous pension schemes in the UK**).
- ** 28 days** paid annual leave (with an option to purchase more), giving you have ample time to relax.
- ethical **saving options** and **healthcare plans.**:

- Discounted **gym membership.**:

- An option to **buy a bicycle**, including e-bikes and adapted pedal cycles, at a discounted rate.
- ** 3 days** of paid leave each year to **volunteer**.
- ** Interest free financing** through SmartTech to buy the latest technology
- ** Discounted shopping** with over 2,000 bi