Paid Media Specialist
2 days ago
**Job Type**: Permanent
**Category**: Sales & Marketing
Central Employment are working in partnership with a fast growing, global manufacturer of interior products distributed to both Trade and D2C. Due to investment in their D2C product range, they are now looking to expand their in-house eCommerce and Digital Performance team, with a Paid Media Specialist to work from their North East team.
**Key responsibilities of the Paid Media Specialist**:
Set-up and manage paid media campaigns on search and social channels.
Responsible for tag management and performance tracking.
Prepare regular ROAS reports, provide business insights to Head of Ecommerce.
Accountable for PPC, Paid Social, and Display channel performance
Amazon Ads campaign experience is beneficial but not mandatory, as on-going training will be given
Manage affiliate agency relationship
**Essential experience**:
A strong portfolio of Paid Media success stories where performance improvements are demonstrated by meeting and exceeding KPIs.
Minimum 2 years experience in a similar role, Digital Agency or eCommerce brand side
Strong commercial awareness, using insightful reports to demonstrate. tangible ROI
Experience managing Google Ad, Display and Meta Ad accounts, especially within Ecommerce.
The ability to maintain and scale Facebook Ads, Pinterest Ads and other social media ad platforms.
An understanding of the Amazon Ads
Expert level of experience in Microsoft Excel and/or Google Sheets.
Expert level knowledge of Google Analytics, Google Data Studio, Tag Manager, Google Ads and reporting.
Expert level knowledge of Meta Ads.
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