Paid Advertising Specialist

2 days ago

North Newbald, United Kingdom Rhinox Group LTD Full time

Paid Advertising Specialist

Location: Rhinox HQ, North Newbald

Hybrid Working: Option to work from home one day per week

**About Us**
Rhinox Group Ltd is a leading provider of buckets and attachments for excavators, serving the UK and US markets. With a strong commitment to innovation and growth, we are seeking a results-driven Paid Advertising Specialist to join our dynamic marketing team. This is an exciting opportunity to shape and execute our paid media strategy, driving business growth over the next 3-5 years.

**Role Overview**

**Key Responsibilities**

**Google Ads**
- Manage and optimise Google Ads campaigns to drive performance and maximise return on ad spend (ROAS).
- Oversee and fine-tune shopping feeds within Google Merchant Centre, ensuring accuracy and efficiency.
- Develop and implement best-practice strategies to enhance campaign success.

**Meta Advertising**
- Plan, execute, and optimise advertising campaigns across Meta platforms to achieve targeted outcomes.
- Tailor campaigns to specific audience segments, driving engagement and conversions.
- Continuously monitor and refine strategies to ensure optimal performance and ROI.

**General Responsibilities**
- Produce detailed reports on campaign performance, including ROI and account health, for the Marketing Manager and Directors.
- Manage large budgets, utilising them across platforms for maximum ROI and brand outreach.
- Analyse campaign data to provide actionable insights and recommendations for improvement.
- Keep abreast of industry trends and best practices in paid media and digital advertising.
- Collaborate closely with the marketing team to ensure alignment with broader business objectives.

**Required Skills and Qualifications**
- Extensive experience managing significant budgets across Google Ads and Meta platforms.
- Proficiency in Google Merchant Centre, with a strong ability to optimise shopping feeds.
- Exceptional analytical skills and the ability to generate meaningful insights and reports.
- Excellent communication skills, capable of presenting complex information clearly to stakeholders.
- Demonstrated success in developing and executing effective paid media strategies.
- Ability to work independently and collaboratively in a fast-paced environment.

**Desirable Skills**
- Google Ads and Meta advertising certifications.
- Familiarity with additional digital advertising platforms and tools.
- Experience using advanced analytics tools to enhance campaign performance.

**What We Offer**
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and career development.
- A supportive and collaborative workplace culture.
- Access to cutting-edge tools and technologies.
- Flexible hybrid working, with the option to work from home one day per week.

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