Digital Performance

2 days ago

Cambridge, United Kingdom AstraZeneca Full time

At AstraZeneca we’re on a journey to becoming digitally-enabled, to discover new ways of offering better solutions to our patients. Join the team with a vision to use data as a tool, to build a better, deeper, more personal understanding of the people we’re helping. To ultimately deliver better outcomes for them - through dynamic omnichannel content, personal relationships, and experience. The **Digital Performance & Impact Lead** owns the mantra "show me the data, now tell me the story". You create value for AZ by ensuring that every project or deliverable the DSE Team produces has a clear, measurable value proposition that is clearly communicated in the language of our business customers and drives our accountability by measuring the impact we have & escalating the insights that drive improvement. **YOUR MAIN ACCOUNTABILITIES AND TASKS**: - Work with the SMEs across the organization to rationalize the complicated and contradictory ways we measure & describe the performance and impact of commercial digital investments & activities into a simple framework that internal customers can understand & consider relevant and actionable. - Support new approaches to measuring & communicating the impact of the DSE team & our CDH partner teams. - Engage with the other CDH teams and our internal customers to understand the needs and opportunities for specific ways of measuring & communicating impact. Serve as a source of innovative thinking and become a valued partner to these peers. - Create reports, guidance documents, and outlooks that support the DSE Mission. - Key initial focus and delivery include: - Support or own key deliverables of the DSE Mission as needed, including End-to-End Digital Product Roadmap, Strategy frameworks, and SET Digital Pipeline updates. - Partner with the DSE team and Mission Leads to support the successful transition/resolution of the current organization into the remit & structure. **YOUR EDUCATION & EXPERIENCE** **Role Requirements**: - Strong digital generalist with experience in digital analytics & insights across digital marketing & digital healthcare settings. - Expert “data storytelling” skills with experience using those skills to help drive effective business decision-making. - Good working knowledge of the healthcare ecosystems we serve across multiple geographies & understanding of their data landscapes are preferred. - Solid understanding of AZ business and how that business is captured & understood in the metrics that matter most to our business & medical partners. - A Hypothesis-driven thinker with strong attention to detail. - Demonstrated ability to “own” the definition & evolution of a new role within an established organization - Solid understanding of AZ’s retail & specialty pharmaceutical businesses and therapy areas—speak the business. - Equal or more than 5 years in the commercial digital business - Ability to structure & deliver on complex, detail-oriented requirements with a strong sense of outcomes ownership - Highly developed communication and influencing abilities across organizational teams and levels in a large complex operating environment - Ability to express complex ideas in a clear and compelling way to multiple external and internal stakeholder groups - Entrepreneurial with the highest level of integrity and the ability to foster trust and loyalty - Motivated by delivering digital innovation in service of enhanced patient outcomes and treatment experience **Where can I find out more?** - Our Social Media,

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