IT Marketing Manager
2 weeks ago
IT Marketing Manager - Poole - Salary £35k basic + £10k bonus
Our client, an award winning SAP and IT Managed Services company, is looking to recruit an IT Marketing Manager. You will be responsible for planning, delivering, and measuring demand generation and customer marketing activities promoting our growing portfolioacross Cloud IT solutions.
Main duties:
- Manage and develop the LoB Marketing program by executing a plan to attract and nurture selling techniques to increase sales from with the customer base
- Continually measure and report on results vs targets; optimise plans, test and measure
- Develop rich written and visual content which attracts the companies target audience by using eBooks, webinars, animations, infographics and videos
- Support the Inside Sales, Business Development Managers and Account Managers with lead generation by using tactics and LoB materials
- Manage vendor partner marketing contacts to maximise the companies share-of-voice and demand generation opportunities
- Support Sales in mapping and communication to vendor parties
- Participate in events such as Customer Days and any LoB relevant trade shows
- Work with the Digital Marketing Manager to accelerate results and marginal gains through website optimisation, PPC, SEO and social media marketing
Skills & Experience required:
- 4+ years of general marketing experience within B2B or B2C
- Experience within digital marketing and content writing experience
- Lead generation experience would be an advantage
- Ability to work within a fast paced environment
- Good interpersonal & influencing skills
- Able to convert technical information into business marketing
- Able to develop integrated marketing plans across all areas of marketing
**Benefits**:
- Bonus Scheme
- Free parking
- Casual dress code
- Pension
- Cycle to work scheme
- Hybrid working
- Up to 28 days holiday for long service
- Yearly music festival
The working hours for this role are Monday to Friday 9am to 5:30pm. Please note, you must be able to attend monthly catch ups when required in either Poole of London headquaters.
Bond Williams Professional Recruitment are an equal opportunity employer and operate as an Employment Business and Recruitment Agency
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