Digital Marketing Executive

2 weeks ago

Poole, United Kingdom The Work Shop Full time

Areas of Responsibility

New websites:
Liaise with the Account Manager to confirm the client’s business objectives and online goals. Perform keyword research to identify high volume dental and treatment related keywords and suitable location targets

Keyword bench marketing to track performance

Perform on-page optimisation according to the latest best practices (coding/site speed improvements)

Perform Go Live checks, test for broken links and that contact forms are working.

Setup Google Account, setup analytics code and setup reporting

Upload 301 redirects

Link Google Business accounts on Zapier for negative review notifications.

Install SSL and add website to Uptime Robot

New PPC accounts:
Liaise with the Account Manager to confirm campaigns and budget.

Setup Ads account, campaign and ad groups

Install conversion and call tracking

Link to DDL MCC

Test contact forms and phone number

Ongoing SEO

Manage portfolio of clients (using Monday and Act), performing ongoing SEO work as well as liaising with the Account Manager for reports on specific clients.

Work on SEO analysis measuring website performance via Google Analytics, Google Search Console and Agency Analytics. Implement any SEO tool recommendations/improvements

Perform off-page optimisation work including link, citation building and Google Business page work.

Account Manager reports - include on page SEO scores, traffic, contact forms generated and link/citation building progress.

Monitor and evaluate search results and search performance across the major search channels, Google in particular

Keep up to speed with SEO, social media and internet marketing industry trends and developments

Ongoing PPC

Perform account management of client PPC accounts, monitoring key metrics such as keyword performance, quality score, click cost and average ad position as well as liaising with the Account Manager for reports on specific clients

Account Manager reports - to include cost, conversions, change history logs on work performed that month and recommendations

IT

Hours are normal 9 to 5,

salary circa £25 - £35k DOE.

plus pension, 25 days + bank holidays

other benefits also available

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