Digital Marketing Assistant
1 day ago
**Job title**:
***Digital Marketing Assistant (Paid Search and SEO)
- **ABOUT THE ROLE**
- schuh is one of the UK’s leading fashion footwear retailers. Following significant digital growth, we are looking for an ambitious, driven and enthusiastic Digital Marketing Assistant to join the Digital Marketing team. The main purpose of the role will be to help in the daily management and analysis of schuh’s paid and organic search performance. Working alongside the Digital Marketing manager you will be responsible for the day to day management of our paid search, organic search and paid shopping channels. Extensive training will be provided alongside hands-on practical channel management experience and exposure to digital marketing strategy.
- **MAIN DUTIES & RESPONSIBILITIES**
- Assist with the management and development of search and shopping campaigns
- Create engaging copy for adverts within the schuh content & copy guidelines
- Work toward agreed traffic and performance benchmarks aiming to suggest incremental improvements where possible
- Produce detailed analysis and engaging reports of campaign activities to be shared with the wider ecommerce/marketing team
- Identify trends and insights, and optimise spend and performance based on them
- Work with external agencies to continually review and improve search for schuh
- Be an ambassador for schuh, communicating our brand DNA confidently to third parties
- Stay up to date with the latest SEM news and search engine algorithm developments
- Learn and provide support to the Social Media team and other digital channels as necessary
**EXPERIENCE & BACKGROUND**
- A self starter who is passionate about Digital Marketing and eager to learn and gain experience within this field
- University background in Digital Marketing or experience in a similar role desired but not essential
- Comfortable creating copy and content within strict company tone of voice guidelines
- Data driven and data literate, analytical and highly passionate
- Strong communicator and team player
- A marketing mind (looking for insight into SEM, consumer and market trends)
- Consumer approach (lives and breathes the customer)
About the location
- Neilson Square is the home of our original warehouse and distribution centre, as well as many head office functions. Situated in Livingston, our site is in-between Edinburgh and Glasgow and very easily reached by car and public transport.
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