Junior Content Executive

2 weeks ago


Barnsley, United Kingdom Bigfoot Digital Limited Full time

This role will be heavily content-focused, and you will be responsible for high-profile campaigns, running their onsite and offsite content strategies. You will be passionate about content creation and have a creative flair, never failing to come up with innovative new ideas for your clients.

Though your set of client campaigns will be mostly content-focused, there will be a requirement to carry out other SEO activities which can be trained. This will include implementing the day-to-day SEO activity for your own set of SEO campaigns, from the initial keyword research and onsite optimisation, through to link building where required. You will work closely with a Senior Executive to devise the most suitable strategy for each of your clients, acting as a roadmap to follow.

You will be involved in regular internal strategy sessions, to always strive to deliver the best results for your clients and bring ideas to the table for discussion.

You will be a key point of day-to-day contact for your clients, with support from a Senior SEO Executive for calls and meetings. You will understand the strategy roadmap in-depth and be one of the best people for your clients to speak to as a result.

You will send monthly SEO reports on progress and understand that this is a key metric in client retention, therefore being meticulous with your approach to reporting. Being able to summarise data concisely and provide valuable insights to those without SEO knowledge.

At times you may be required to provide content for our internal marketing department. This may be in the form of detailed blog posts and landing pages for our many websites or outreach campaigns that promote Bigfoot Digital and result in a high conversion rate.

You will keep up to date with industry updates and share news with your colleagues, to stay abreast of industry changes and react accordingly.

You will be Passionate with an eye for detail and interested in developing your career further, and work with your line manager to ensure they are aware of how you want to progress and in any specific areas. This will allow your training to be personalised to maximise the effectiveness of your Development Days.

We work on a hybrid model with a minimum of 2 days per week in our Barnsley based new offices. Other than that, you can work from the office as frequently or in-frequently as you would like. You will enjoy the following benefits:

- A competitive salary
- BUPA healthcare cash plan
- NEST pension scheme
- 22 days holiday per year + 8 Bank holidays
- Birthday day off
- Company sick pay
- Free parking
- Team building activities

**Key Responsibilities**
- Keyword research using industry standard tools such as Ahrefs.
- Writing metadata / keyword mapping.
- Uploading text, blogs & metadata to websites using a CMS.
- Best practice link building; competitor link analysis, link reclamation, broken link building, local level link building, digital PR.
- Sending monthly reports to key stakeholders using Google Data Studio.
- Report to the Senior Content Executive on all deliverables for clients and the Internal Marketing Manager for deliverables for Bigfoot Digital.

**Key Responsibilities Generic**
- Keyword research / title ideas.
- Onsite content creation; blogs, website copy, category / product descriptions.
- Offsite content creation; PR, newsletters.
- Link building.
- Monthly reports.
- Client contact.

**Skills & Qualifications**

**Essential**
- Educated to degree level or relevant work experience.
- Content writing examples.

**Desirable**
- Knowledge Content Management Systems (preferably WordPress).
- Wider digital marketing skills.
- Knowledge of industry tools such as Google Analytics, Search Console, Ahrefs.
- Previous experience in link earning (SEO or PR).

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Company pension
- On-site parking
- Referral programme
- Wellness programmes
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Barnsley, S71 1HT: reliably commute or plan to relocate before starting work (preferred)

**Education**:

- A-Level or equivalent (preferred)



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