Marketing Executive

Overview:
Some See a challenge. We see the opprrtunity to bring a vision to life.

Marketing Exdecutive

Location: Stirling

Customers. Homes. Lifestyle. At Robertson Residential Group, we see them our way. We’re open enough to understand what really matters. Honest enough to put our customers first, every time. Respectful enough to always think locally and create homes that work for everyone. And as Marketing Executive for Robertson Living Ltd, you’ll be part of a team that’s doing incredible things - for ourselves, for the communities we support, and for a truly sustainable future.

Your new role:
This is an exciting role created to support our Living by Robertson brand. Reporting to the Sales & Marketing Director, the Marketing Executive will have a unique opportunity to develop our brand concept and support with external customer engagement and brand image. This is a role for someone who is hands on, can create exciting and engaging people stories and wants to support the development of this unique lifestyle business in a competitive industry. Key responsibilities include:

- Develop the Living by Robertson Brand, including visibility of our portal listings, upkeep of the website and digital presence as well as paid advertising anf pay per click advertising.
- Build relationships with key colleagues, particularly the wider sales and marketing team, develop your relationship with key contacts within the roster of agencies
- Being a key lead in the Implementation of the new homes app to further develop our marketing strategy
- Provision of marketing reports on a monthly basis to be used in marketing meetings
- Create rich and continuous content highlighting the compelling, differentiated aspects of life at Robertson Living including videos, static collateral, marketing copy, digital/social assets, blogs, and more
- Continually analyse competitor social media attraction methods and websites, highlighting new ideas and staying afoot of trends

We are looking for someone who is passionate about celebrating the lifestyle element of Living by Roberston and understand how tone and voice need to be adapted to support campaigns. You may have experience in developing a brand already or be keen to take on a new challenge to bring new concepts to life. You’ll have excellent planning and organisation skills and be able to measure results through simple metrics to ensure our external communications are adding value. Most importantly, you’ll be a team player who is eager to learn, has a creative flair and wants to make a difference in a dynamic team.

What's in it for me:
Joining us isn’t just about seeing things our way. It’s also about working the Robertson Way too, by bringing our 5 guiding principles to life. Here’s what that means

We listen

Listening enables us to work positively and collaboratively, and gives customers, partners and colleagues the assurance that their voices are always heard.

We are professional

Our mix of prudence and diligence, care and attention to detail means that our customers have certainty and assurance in everything we do and trust us to deliver.

We take responsibility

Each of us is accountable for what we do. From the smallest detail to team safety and caring for our communities and the environment, we know that everything matters.

We are determined to succeed

Every challenge is an opportunity. We work collaboratively and focus on safety, productivity and quality to find solutions we can be proud of and that provide a positive, lasting benefit.

We are one team

We work as one - in our teams and partnerships, and with our customers. We respect each contribution, and everyone stands up to be counted. We are Team Robertson.

**In return, we offer a wide range of rewards and benefits, including 33 days annual leave, a great pension and valuable life assurance. What’s more, you’ll also be able to make the most of a range of brilliant extras. These include our Cycle to Work Scheme, discounts at restaurants and cinemas with a Taste Card, annual flu vaccine, and Health & Wellbeing and Life Management Support for you and your family.**

We have a brilliant smarter working policy, too. This means many of our office-based people and some of our site-based people are able to work part of their working week from home, as part of our hybrid model.

If you’ve got what it takes to look at things differently, to find new perspectives, and to discover the extraordinary within the ordinary, we’d love to meet you.

We offer flexible working to support you and provide you the right environment and work/ life balance.